johnson baby soap
Skip it43/100a small market ($87K/yr) — johnson baby soap doesn't clear our bar today.
Market/yr
$87K
Growth (1y)
+161.7%
Products
19
Brands
9
was 7 a year ago
Sellers
85
Price range
$2.70–$20.27
Returns
0.4%
Rating
4.6★
Skip it
Scored 43/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +161.7% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.No pronounced peak months · busiest ÷ quietest = 1.5×
Competition
- Johnson's Baby65%
- Johnson & Johnson16%
- Johnson's6%
- Dr. Bronner's4%
- Ricitos de Oro3%
- Babo Botanicals2%
- Other (3 brands)5%
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them. 9 brands and 85 sellers compete here.
Brands
9 rising
was 7 a year ago
Sellers
85
Top 5 brand share
94%
Product shelf
All 19 tracked products in this niche.
Johnsons Baby Body Soap Bar Gentle for Baby Bath and Skin Care Hypoallergenic and Dermatologist Tested Paraben Free Phthalate-Free Dye-Free 3 oz (Pack of 6)
Johnson's Baby
$14.874.6★2,246 reviews
Johnsons Baby Soap Bar Gentle for Baby Bath and Skin Care Hypoallergenic 3 Ounce
Johnson's Baby
$2.704.6★2,246 reviews
Johnsons Baby Head-To-Toe 2 in 1 Tear Free Wash & Shampoo with Aloe Vera and Vitamin B5 Safe and Gentle for Newborns and Delicate Skin Hypoallergenic and pH Balanced 27.1 Fl Oz
Johnson's Baby
$7.494.7★33,610 reviews
Johnson & Johnson Baby Lotion bar Soap Blossoms 100 G/ 3.52 Ounce (Pack of 12)
Johnson & Johnson
$19.814.7★859 reviews
Johnsons Baby Soap
Johnson & Johnson
$4.714.3★290 reviews
Johnsons & Johnson Baby Bar Soap White 100g. (Pack 4)
Johnson & Johnson
$12.174.6★477 reviews
Johnson Johnson & Johnson Baby Soap Milk 3.5 Ounce
Johnson's
$5.164.4★164 reviews
Dr. Bronners - Pure-Castile Bar Soap (Baby Unscented 5 ounce 2-pack) - Made with Organic Oils For Face Body Hair Gentle for Sensitive Skin Babies No Added Fragrance Biodegradable Vegan
Dr. Bronner's
$9.144.8★6,644 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fragrance free”
“Nice and creamy”
“Excellent Quality”
“Clean and fresh”
“I like that the soap lathers well”
“good value”
“non irritating”
“Excellent clean”
“Is exactly as advertised”
“Saved my skin from dryness”
What buyers complain about
“Smells bad”
“was actually quite irritating”
“Too drying”
“Too expensive”
“Bottle was leaking”
“The bottle size is way bigger than the normal bottle”
“Broke”
“Burns like fire”
“Pump dispenser difficult to open to use”
“Doesnt seem to bother my skin”
Top return reasons
- Leak-Proof36%
- Smell14%
- Advertised Vs Actual Product10%
- Size-Overall10%
- Value For Money4%
- Washability4%
- Ingredients-Overall3%
- Dispensing Mechanism3%
- Functionality-Overall2%
- Product Condition2%