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jevity 1.5 cal high protein nutrition case of 24

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 41Growth 25Conversion 77Competition 7Returns 100Price range 95Avg price 91Brand share 0Review moat 88Quality gap 24

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Price range

Incredible$14.97–$90.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$56.28

avg listing price — sweet spot $15–$100

Review moat

Great233.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Market size

Okay$214K

$214K/yr · 50K searches

Growth

Bad-0.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad91%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

32

Top-5 brand share

100%

Open market

0%

  • Jevity78%
  • Abbott15%
  • Isosource4%
  • voltX3%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$32K30%$64K45%$96K60%$129K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.
1K600Spike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Nutritional Content30%

“The product fills his nutritional needs”

Quality-Overall25%

“Great product”

Weight Loss13%

“Helps husband get his nutritional needs met”

Freshness10%

“I always receive fresh product delivered on time”

Value For Money10%

“Price was reasonable”

Taste-Overall5%

“Good Flavour”

What buyers complain about

Artificial Sweeteners25%

“I still think it has too much sugars”

Smell25%

“you start smelling like the this drink coming out of your pores it's a gnarly smell”

Taste-Overall25%

“It doesn't taste well my personal opinion”

Top return reasons

Size-Overall19%
Advertised Vs Actual Product14%
Lenses14%
Visibility11%
Functionality-Overall9%
Value For Money6%
Compatibility-Overall6%
Leak-Proof6%
Strength3%
Nutritional Content3%