jaundice light therapy newborn
Skip itSoft demand (-20.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$55.04avg listing price — sweet spot $15–$100
Review moat
Great325avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$17.62–$152.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Bad7.1%return rate — above 6% kills the launch gate
Market size
Bad$66K$66K/yr · 57K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
13
Top-5 brand share
94%
Open market
4%
- Stickfrease34%
- Generic31%
- TWOLYNEEDED24%
- BUIFAC3%
- BSTOPPT3%
- Aumtrly2%
- Open — no brand owns it (3 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jaundice Light Therapy Newborn Bilirubin Lamp Blanket Baby Neonatal Jaundice Treat Blue Ray Light 144LED Home
Stickfrease$77.184.0★66 rev
Portable Blue Light lamp for Newborns wavelength 460nm 18 LEDLight creat Nursery or in Home to Helping Jaundice Body EliminateRestore Skin to whiten Light Therapy
TWOLYNEEDED$34.193.3★3 rev
Jaundice Light Therapy Newborn Bilirubin Light Lamp for Jaundice Baby Neonatal Baby Jaundice Treat Blue Ray Light Portable Infant Bilirubin Light with 18 Led Light Biliblanket Light with Eye Mask
Generic$33.403.8★4 rev
Jaundice Light Therapy Newborn Baby Infant Portable Blue Lamp for Physical Jaundice Skin Care Machine with 18pcs LED Light Chips Devices for All Skin Types for Professional and Home
Stickfrease$32.814.2★151 rev
Jaundice Light Therapy Newborn Biliblanket for Jaundice Baby Bilirubin Blue Light Therapy Lamp Blanket Neonatal Baby Jaundice Treat Blue Ray Light Portable 144 Led Lights Blue Light
Generic$78.533.8★7 rev
Newest
by launch date
Newborn Jaundice Blue Light Therapy Blanket Portable Bilirubin Biliblanket with 144 LED Lights Three-Side Cover No Installation Required
TWOLYNEEDED$81.080 rev
Jaundice Light Therapy Newborn Bilirubin Light Lamp for Jaundice Baby Neonatal Baby Jaundice Treat Blue Ray Light Portable Infant Bilirubin Light with 18 Led Light Biliblanket Light with Eye Mask
Generic$33.404 rev
Neonatal Jaundice Blue Light lamp Neonatal Jaundice Skin Care Machine Jaundice Blue Light Blanket Equipped with 105 LED Blue Light chip Devices Reduces Neonatal jaundic
Generic$152.300 rev
LILBESTIE Baby Swaddle Sleep Sack 1.0 Tog New-Parent-Friendly Swaddle for Newborns & infant 0-6 Months Baby Wearable Blanket Reduce Startle Reflex Newborn Boys Girls Registry Essentials
LILBESTIE$19.13451 rev
Jaundice Light Therapy Newborn Biliblanket for Jaundice Baby Bilirubin Blue Light Therapy Lamp Blanket Neonatal Baby Jaundice Treat Blue Ray Light Portable 144 Led Lights Blue Light
Generic$78.537 rev
Trending
90-day click momentumLILBESTIE Baby Swaddle Sleep Sack 1.0 Tog New-Parent-Friendly Swaddle for Newborns & infant 0-6 Months Baby Wearable Blanket Reduce Startle Reflex Newborn Boys Girls Registry Essentials
LILBESTIE$19.134.5★
Newborn Jaundice Blue Light Therapy Blanket Portable Bilirubin Biliblanket with 144 LED Lights Three-Side Cover No Installation Required
TWOLYNEEDED$81.080.0★
BSTOPPT Fleece Newborn Sleep Sack Baby Swaddle 3-Way Adjustable Wearable Blanket 2 Pack Fleece Swaddling sleeping bag TOG 2.0 (Blue&Green 0-3 Months)
BSTOPPT$27.724.4★
Jaundice Light Therapy Newborn Bilirubin Light Lamp for Jaundice Baby Neonatal Baby Jaundice Treat Blue Ray Light Portable Infant Bilirubin Light with 18 Led Light Biliblanket Light with Eye Mask
Generic$33.403.8★
Portable Blue Light lamp for Newborns wavelength 460nm 18 LEDLight creat Nursery or in Home to Helping Jaundice Body EliminateRestore Skin to whiten Light Therapy
TWOLYNEEDED$34.193.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Its very bright”
“no complaints there”
“Easy to use”
“Perfect for a Comfortable Nights Sleep”
“Works as advertised”
“effective”
“Perfect size”
“Good for price”
“its great and has an easy stand”
“This light is a great supplement for all of us who have a shortage of vitamin d”
What buyers complain about
“Failed after first use”
“is not rechargeable”
“Too Bright”
“cheap”
“Its small”
“Wont turn on”
“Doesnt generate heat”
“Inconvenient to use”
“Setting the controls is very difficult”
“The cable connection was loose and power would cut in and out constantly”