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60

jasmine essential oil

Worth a look

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 59Growth 24Conversion 86Competition 61Returns 92Price range 76Avg price 54Brand share 74Review moat 34Quality gap 52

Returns

Great1.1%

return rate — above 6% kills the launch gate

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Price range

Great$4.48–$49.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Market size

Good$479K

$479K/yr · 392K searches

Avg price

Good$12.51

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,074.06

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.4%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 flat

Sellers

498

Top-5 brand share

61%

Open market

34%

  • Wuvezrub21%
  • HIQILI16%
  • Gya Labs9%
  • AromaLYA8%
  • SU JUABA6%
  • EVOKE OCCU5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$19K8%$38K12%$57K16%$77K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 31 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell64%

“Light scent”

Quality-Overall6%

“Excellent product”

Value For Money4%

“Good price”

Soft Feel2%

“Soft skin”

Moist/Dry2%

“It's softening and moisturizing”

Absorbency1%

“Absorbs Well”

Suitability Oily Skin1%

“it softened my skin without making it feel oily”

Advertised Vs Actual Product1%

“Looks like the photo”

Durability1%

“it still hasnt went bad”

Suitability Dry Skin1%

“Great for dry skin”

What buyers complain about

Smell53%

“Metallic smell”

Strength5%

“Very weak”

Size-Overall3%

“Bottle is smaller than I expected”

Quality-Overall3%

“Cheap product”

Ingredients-Overall2%

“I wish there was more Jasmine in the essential oil”

Natural Ingredients2%

“Very artificial”

Moist/Dry2%

“Its not going to work miracles or be deeply moisturizing”

Durability1%

“But it doesnt last more than 10 hours”

Oily/Greasy1%

“my hands felt greasy”

Leak-Proof1%

“After opening the bottle I found it was leaking”

Top return reasons

Smell68%
Advertised Vs Actual Product8%
Leak-Proof6%
Size-Overall3%
Value For Money2%
Oily/Greasy2%
Diffuse Mechanism2%
Quality-Overall1%
Defective Material/Parts1%
Product Condition1%