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isoflex protein powder

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 17Growth 24Conversion 31Competition 20Returns 99Price range 95Avg price 90Brand share 0Review moat 61Quality gap 35

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Price range

Incredible$15.77–$97.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$58.21

avg listing price — sweet spot $15–$100

Review moat

Good1,052.75

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-1.5%

90-day search growth — must beat 0% to launch

Competition

Bad76%

top-5 click share — a locked-up shelf

Market size

Bad$68K

$68K/yr · 48K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

20

Top-5 brand share

100%

Open market

0%

  • ALLMAX96%
  • Allmax3%
  • Isoflex2%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$7K20%$14K30%$20K40%$27K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -1.5% search growth over the last 90 days.
4K3KSpike '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Nutritional Content23%

“Amazing protein powder”

Taste-Overall20%

“Great peanut butter chocolate taste”

Quality-Overall17%

“Excellent product”

Flavor11%

“Outstanding Flavor”

Solubility5%

“mixes very well in just water”

Value For Money3%

“great value”

Regulates Digestion3%

“Easy to digest”

Blend/Ratio2%

“Mixes well”

Freshness1%

“protein was fresh”

Eco Friendliness1%

“is manufactured with the best methods to ensure bioavailability”

What buyers complain about

Taste-Overall36%

“Taste terrible”

Flavor13%

“the vanilla flavor wasnt great”

Acid Regulator/Stomach Ache Relief6%

“Horrific bloating and gas”

Dilute/Watery4%

“This has been hands-down some of the worst mixing”

Value For Money4%

“getting too expensive”

Smell3%

“tastes like potting soil smells”

Quality-Overall2%

“Quality is not the same anymore”

Ease Of Chewing/Swallowing2%

“was hard to drink”

Stretchability/Expandability/Elasticity2%

“one the outside cover is so stretched out you cant use it properly”

Ingredients-Overall2%

“It tastes very medicinal and chemical-like”

Top return reasons

Hard Feel29%
Durability14%
Leak-Proof14%
Ease Of Use14%
Functionality-Overall14%
Color7%
Size-Overall7%