ir3535
Worth a lookShows demand growing +337.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+337.1%90-day search growth — must beat 0% to launch
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Avg price
Incredible$22.88avg listing price — sweet spot $15–$100
Price range
Great$6.46–$64.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Market size
Good$306K$306K/yr · 164K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,926.77avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
68
Top-5 brand share
98%
Open market
1%
- AVON67%
- Bullfrog22%
- OFF!5%
- AVON SKIN SO SOFT2%
- Sawyer2%
- Coleman1%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AVON Skin So Soft Bug Guard Plus IR3535 Insect Repellent Moisturizing Lotion Gentle Breeze SPF 30 Lotion 2-in-1 Sunscreen & DEET-Free Bug Repellent with Vitamin E & Aloe Travel Size 4.2 fl oz
AVON$23.514.6★12,086 rev
Bullfrog Mosquito Coast Sunscreen SPF50 + Insect Repellant 5.5oz Continuous Spray 2pk
Bullfrog$23.484.7★1,794 rev
AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Spray Long-Lasting DEET-Free Bug Spray with Vitamin E & Aloe Non-Greasy Travel-Ready Bug Repellent for Families 4 fl oz Pump Spray
AVON$19.214.5★2,676 rev
AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Spray Long-Lasting DEET-Free Family Size Pump Spray with Vitamin E & Aloe Non-Greasy Travel-Ready Bug Repellent for Families 8 fl oz
AVON$26.184.5★2,676 rev
Bullfrog Mosquito Coast Bug Spray Insect Repellent + Sunscreen SPF 50 Continuous Spray 5.5oz
Bullfrog$12.624.5★1,696 rev
Newest
by launch date
AVON SKIN SO SOFT Original JOJOBA Dry Oil Spray (5 Fl. Oz) Each Travel-Friendly Luxury Lightweight Body & Hair Oil Mist Fast-Absorbing Non-Greasy Silky Smooth Finish 150ML (2-PACK)
AVON SKIN SO SOFT$29.021,030 rev
OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz (Pack of 2)
OFF!$11.212,090 rev
AVON SKIN SO SOFT Original Dry Oil Spray Lightweight Moisturizing Body Oil with Jojoba & Vitamin E Fast Absorbing Non-Greasy 8.45 fl oz (250 ML)
AVON$21.861,849 rev
OFF! Insect Repellent Lotion for Adults & Kids Fragrance-Free Picaridin Bug Repellent for Everyday DEET-Free Protection from Mosquitoes and Ticks 3.8 oz
OFF!$6.661,549 rev
Zevo On-Body Tick & Mosquito Repellent Spray - 8-Hour Insect & Bug Spray - Odorless Non-Sticky Formula for the Whole Family (1 Pump Bottle & 2 Aerosol Bottles)
ZEVO$35.03767 rev
Trending
90-day click momentumZevo On-Body Tick & Mosquito Repellent Spray - 8-Hour Insect & Bug Spray - Odorless Non-Sticky Formula for the Whole Family (1 Pump Bottle & 2 Aerosol Bottles)
ZEVO$35.034.6★
AVON SKIN SO SOFT Original JOJOBA Dry Oil Spray (5 Fl. Oz) Each Travel-Friendly Luxury Lightweight Body & Hair Oil Mist Fast-Absorbing Non-Greasy Silky Smooth Finish 150ML (2-PACK)
AVON SKIN SO SOFT$29.024.5★
Bullfrog Mosquito Coast Bug Spray Insect Repellent + Sunscreen SPF 50 Continuous Spray 5.5oz
Bullfrog$12.624.5★
AVON Skin So Soft Bug Guard Plus IR3535 Insect Repellent Moisturizing Lotion Gentle Breeze SPF 30 Lotion 2-in-1 Sunscreen & DEET-Free Bug Repellent with Vitamin E & Aloe Travel Size 4.2 fl oz
AVON$23.514.6★
OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz (Pack of 2)
OFF!$11.214.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +337.1% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 59.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps the bugs away”
“No awful smell”
“Silky smooth”
“We have been using this product for about 3 years now and no complaints”
“Works great for me and my son”
“As advertised”
“easy to use”
“Spray works”
“dries pretty fast”
“Great quality for the price”
What buyers complain about
“Smelled rancid”
“Didnt work for mosquitoes”
“Wasn't quite effective”
“small bottle”
“So expensive”
“arrived leaking”
“Oily”
“Allergic to product”
“dries too quickly”
“Was not as advertised Its some kind of hard white cream that wont come out”