intra workout supplement
Skip itSoft demand (-4.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$36.41avg listing price — sweet spot $15–$100
Price range
Incredible$20.15–$62.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,190.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay$158K$158K/yr · 121K searches
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
36
Top-5 brand share
81%
Open market
13%
- Nutricost36%
- GHOST22%
- Xtend8%
- Kaged8%
- NutraBio7%
- ALPHA LION5%
- Open — no brand owns it (5 brands, 13%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nutricost Intra-Workout Powder 30 Servings (Pink Lemonade) - Non-GMO Gluten Free Intraworkout Supplement
Nutricost$24.374.4★201 rev
GHOST Intra Workout Powder Orange Squeeze - BCAAs & EAAs Nootropics & Hydration - Essential & Branch Chain Amino Acids Supports Muscle Recovery & Focus - Pre Intra & Post Workout Powders
GHOST$37.614.4★305 rev
Nutricost Intra Workout Powder 30 Servings (Green Apple) - Non-GMO Gluten-Free Supplement
Nutricost$25.534.5★129 rev
GHOST Intra Workout Powder Blue Raspberry - BCAAs & EAAs Nootropics & Hydration - Essential & Branch Chain Amino Acids Supports Muscle Recovery & Focus - Pre Intra & Post Workout Powders
GHOST$38.284.4★305 rev
Kaged Intra-Workout Powder In-Kaged BCAAs L-Citrulline & Beta-Alanine for Endurance 124mg Organic PurCaf Caffeine Coconut Water Powder 20 Servings Blue Raspberry
Kaged$31.634.6★187 rev
Newest
by launch date
Axe & Sledge Demo Day Intra-Workout Carbohydrate Powder | 25g Carbs | Carbohydrate Supplement Powder | Enhances Performance Pumps & Recovery | 30 Servings Big Cherries
Axe & Sledge$53.926 rev
GHOST Intra Workout Powder Orange Squeeze - BCAAs & EAAs Nootropics & Hydration - Essential & Branch Chain Amino Acids Supports Muscle Recovery & Focus - Pre Intra & Post Workout Powders
GHOST$37.61305 rev
GHOST Intra Workout Powder Blue Raspberry - BCAAs & EAAs Nootropics & Hydration - Essential & Branch Chain Amino Acids Supports Muscle Recovery & Focus - Pre Intra & Post Workout Powders
GHOST$38.28305 rev
GHOST Intra Workout Powder Welchs Grape - BCAAs & EAAs Nootropics & Hydration - Essential & Branch Chain Amino Acids Supports Muscle Recovery & Focus - Pre Intra & Post Workout Powders
GHOST$38.39305 rev
Nutricost Intra Workout Powder 30 Servings (Green Apple) - Non-GMO Gluten-Free Supplement
Nutricost$25.53129 rev
Trending
90-day click momentum
Bucked Up Racked Blood Raz | Intra Workout BCAA 2-1-1 Formula with L Carnitine Acetyl L Carnitine Taurine and L Tyrosine | Amino Acid Powder Supplement (30 Servings)
Bucked Up$29.184.6★
Axe & Sledge Demo Day Intra-Workout Carbohydrate Powder | 25g Carbs | Carbohydrate Supplement Powder | Enhances Performance Pumps & Recovery | 30 Servings Big Cherries
Axe & Sledge$53.925.0★
Xtend Original BCAA Powder 7g BCAAs and 2.5g L-Glutamine for Muscle Recovery Hydration and Lean Muscle Sugar Free Intra and Post Workout Drink with Electrolytes Mango Madness 30 Servings
Xtend$25.594.5★
NutraBio Intra Blast Bcaa Powder Amino Acid Supplement Electrolyte & Hydration Blend Intra Pre Workout & Muscle Recovery 20g Eaa Amino Acids Powder 5g Glutamine- Dragonfruit Candy 30 Serving
NutraBio$47.424.4★
Kaged Intra-Workout Powder | Cherry Limeade | BCAAs L-Citrulline & Beta-Alanine for Endurance
Kaged$31.534.7★
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -4.1% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“This is really good tasting and absorbs quickly”
“The blue raspberry flavor tastes good”
“The product is well made”
“provides smooth energy”
“Worth the price”
“does exactly what it claims to do”
“mixes well in water”
“quick and easy carb supplement”
“Nice blend of ingredients without going overboard”
“Great taste and mixes well”
What buyers complain about
“Does not taste good”
“worst watermelon flavor I've had”
“it is not too sweet like some other brands I have tried”
“The supplement list is ridiculous”
“False advertising”
“You Don't Need an Artificial Sweetener”
“Gives me digestive pain”
“Youre better off getting another brand that actually dissolves”
“Like a repulsive vomit smell”
“this is NOT worth the money”