insect repellent wipes
Launch itA $1.3M/yr market growing +123.7% this quarter with returns at 0.8% — clears our launch bar.
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Growth
Incredible+123.7%90-day search growth — must beat 0% to launch
Market size
Great$1.3M$1.3M/yr · 556K searches
Avg price
Great$17.06avg listing price — sweet spot $15–$100
Price range
Good$4.96–$34.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,137.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad93%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
42
Top-5 brand share
93%
Open market
4%
- SC Johnson62%
- CoreTex11%
- Ben's8%
- AVON8%
- STEM4%
- Repel4%
- Open — no brand owns it (1 brand, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OFF! Deep Woods Mosquito and Insect Repellent Wipes Long lasting 12 Individually Wrapped Wipes (Pack of 1)
SC Johnson$6.404.7★4,349 rev
CoreTex Bug X 30 Mosquito Tick & Insect Repellent Wipes with 30% DEET - Pack of 25 Single-Use Bug Repellent Wipes for Up to 7 Hours of Reliable Protection Against 12 Types of Biting Insects
CoreTex$23.774.7★1,134 rev
Bens Tick & Insect Repellent Wipes - 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Alcohol- & Fragrance-Free - 12 Wipes (4 Pack)
Ben's$31.064.6★990 rev
AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Towelettes DEET-Free Mosquito Repellent Wipes with Vitamin E & Aloe Mosquito & Tick Protection Individually Wrapped 16 CT EPA ID: 806-30
AVON$34.564.7★556 rev
STEM Mosquito and Tick Repellent Wipes with Botanical Extracts - 10 Wipes
STEM$4.964.3★447 rev
Newest
by launch date
Wild Guard Mosquito Repellent Wipes (25 Pack) DEET Free Insect Repellent Individually Wrapped Bug Wipes for Kids and Family Travel Size for Camping Hiking and Beach 8 Hour Protection
Stock Your Home$9.7884 rev
Repel Insect Repellent Mosquito & Tick Wipes 12% Picaridin Repels Mosquitoes and Ticks for Up to 10 Hours in A Convenient Travel Wipe for Whole-Family Mosquito and Tick Protection 15 Count 3 Ounces
Repel$8.88404 rev
STEM Mosquito and Tick Repellent Wipes with Botanical Extracts - 10 Wipes
STEM$4.96447 rev
Bens Tick & Insect Repellent Wipes - 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Alcohol- & Fragrance-Free - 12 Wipes (4 Pack)
Ben's$31.06990 rev
AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Towelettes DEET-Free Mosquito Repellent Wipes with Vitamin E & Aloe Mosquito & Tick Protection Individually Wrapped 16 CT EPA ID: 806-30
AVON$34.56556 rev
Trending
90-day click momentumWild Guard Mosquito Repellent Wipes (25 Pack) DEET Free Insect Repellent Individually Wrapped Bug Wipes for Kids and Family Travel Size for Camping Hiking and Beach 8 Hour Protection
Stock Your Home$9.784.1★
AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Towelettes DEET-Free Mosquito Repellent Wipes with Vitamin E & Aloe Mosquito & Tick Protection Individually Wrapped 16 CT EPA ID: 806-30
AVON$34.564.7★
OFF! Deep Woods Mosquito and Insect Repellent Wipes Long lasting 12 Individually Wrapped Wipes (Pack of 1)
SC Johnson$6.404.7★
Bens Tick & Insect Repellent Wipes - 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Alcohol- & Fragrance-Free - 12 Wipes (4 Pack)
Ben's$31.064.6★
CoreTex Bug X 30 Mosquito Tick & Insect Repellent Wipes with 30% DEET - Pack of 25 Single-Use Bug Repellent Wipes for Up to 7 Hours of Reliable Protection Against 12 Types of Biting Insects
CoreTex$23.774.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +123.7% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good insect repellent”
“So handy”
“Portable”
“very light citronella scent”
“Great product”
“Great wipes”
“Does it's job”
“I like them better than sprays, easy to carry places and again, each wipe gives great coverage and does repel insects”
“Strong -- and effective”
“Was very effective”
What buyers complain about
“have bites literally everywhere”
“Not an inexpensive product”
“less than a week after we got home the rest of the wipes had already started to dry out”
“Did not work”
“But despite being small”
“Don't travel without this product”
“formula is weak”
“But greasy”
“No ingredients shown”
“Thin & Insubstantial Wipes”