insect repellent
Launch itA $1.8M/yr market growing +189.7% this quarter with returns at 0.7% — clears our launch bar.
Growth
Incredible+189.7%90-day search growth — must beat 0% to launch
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Market size
Great$1.8M$1.8M/yr · 1.7M searches
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Price range
Good$3.98–$45.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.81avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad15,441.97avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
117
Top-5 brand share
88%
Open market
9%
- OFF!40%
- Repel29%
- Cliganic10%
- Sawyer5%
- Thermacell4%
- Mighty Mint3%
- Open — no brand owns it (6 brands, 9%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Repel 100 Mosquito and Insect Repellent 4 Ounces With DEET 10-Hour Protection Long-Lasting Insect Repellent Bug Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers And Fleas
Repel$7.434.6★16,223 rev
OFF! Deep Woods Insect Repellent Aerosol Dry Non-Greasy Formula Bug Spray with Long Lasting Protection from Mosquitoes and Ticks 4 Oz (Pack of 2)
OFF!$11.724.6★41,242 rev
Cliganic 10 Pack Mosquito Repellent Bracelets for Adults & Kids - Natural DEET-Free Bands Individually Wrapped
Cliganic$9.794.2★35,949 rev
OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz
OFF!$6.464.6★8,127 rev
OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz (Pack of 2)
OFF!$11.214.6★2,090 rev
Newest
by launch date
2026 Upgraded Ultrasonic Pest Control Repeller Mouse Repellent Indoor for Spider Bug Roach Ant Mosquito Rat Mice Insect Deterrent Mouse Rodent Repellent Ultrasonic Plug in 3 Mode Switching 6 Pack
CKCOEO$32.211,276 rev
Repel Insect Repellent Sportsmen Max Formula 40% DEET 6.5 Ounces Long-Lasting Aerosol Insect Repellent Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers and Fleas 3 Pack
Repel$17.038,922 rev
OFF! Insect Repellent Aerosol for Adults & Kids Fragrance-Free Picaridin Bug Spray for Everyday DEET-Free Protection from Mosquitoes and Ticks 5 oz (Pack of 2)
OFF!$14.261,269 rev
OFF! Clean Feel Travel Size Insect Repellent Aerosol with 20% Picaridin - Bug Spray for Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies 2.5 oz
OFF!$4.04839 rev
OFF! Clean Feel Insect Repellent Misting Spray Fragrance-Free Picaridin Bug Spray for Lasting DEET-Free Protection from Mosquitoes and Ticks 6 oz
OFF!$11.59424 rev
Trending
90-day click momentum
Thermacell Fuel-ZoneGuard Base Fuel Powered Mosquito Repeller; 15-Foot Zone of Scientifically Proven Outdoor Protection; Patio Shield; 12-Hr Refill; DEET-Free; Bug Spray Alternative; Glacial Blue
Thermacell$15.414.2★
Thermacell E-ZoneGuard Patio Max Rechargeable Mosquito Repeller with 20-Foot Zone of Scientifically Proven Outdoor Protection; 12-Hr Battery; 36-Hr Refill; Bug Spray Alternative; Fast Charging Dock
Thermacell$45.244.0★
2026 Upgraded Ultrasonic Pest Control Repeller Mouse Repellent Indoor for Spider Bug Roach Ant Mosquito Rat Mice Insect Deterrent Mouse Rodent Repellent Ultrasonic Plug in 3 Mode Switching 6 Pack
CKCOEO$32.214.0★
Thermacell E-ZoneGuard Patio Rechargeable Mosquito Repeller with 20-Foot Zone of Scientifically Proven Outdoor Protection; 5.5-Hr Battery; 12-Hr Refill; Bug Spray Alternative; DEET-Free; Black
Thermacell$23.854.0★
OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes Fragrance-Free Pest Control For Ticks & Flies Camping Bug Spray - 5 oz (Pack of 2)
OFF!$11.214.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +189.7% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy pest control”
“Good smell”
“Excellent product, deliver what it promises”
“It's easy to store”
“Excellent value for money”
“As advertised”
“Easy spray”
“Effective”
“The build feels solid”
“Safe product”
What buyers complain about
“Didnt work for mosquitoes”
“Did not work”
“Strong Smell”
“Waste of money”
“Faulty spray”
“spilled over everything”
“don't last”
“Not as advertised”
“TOO SMALL”
“bad quality”