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infant suppositories for constipation

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Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.

Market size 61Growth 22Conversion 93Competition 19Returns 96Price range 53Avg price 69Brand share 18Review moat 32Quality gap 28

Returns

Incredible0.7%

return rate — above 6% kills the launch gate

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.29

avg listing price — sweet spot $15–$100

Market size

Good$517K

$517K/yr · 315K searches

Price range

Good$6.72–$24.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,346.64

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.2%

90-day search growth — must beat 0% to launch

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad93%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

68

Top-5 brand share

93%

Open market

5%

  • Pedia-Lax61%
  • Quality Choice13%
  • Premo Glycerin Suppositories10%
  • Fleet6%
  • Feverall3%
  • Wellements3%
  • Open — no brand owns it (2 brands, 5%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$52K20%$103K30%$155K40%$207K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.2% search growth over the last 90 days.
10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use20%

“Easy to use”

Quality-Overall11%

“Exellent product”

Value For Money10%

“Definitely worth the price”

Advertised Vs Actual Product10%

“Works as advertised”

Efficiency7%

“Also works for dogs”

Regulates Digestion5%

“Helps with my childs constipation”

Breastfeeding Friendly3%

“Life saver, helps everytime my baby is backed up”

Functionality-Overall3%

“work just as well”

Design-Overall2%

“Fantastic invention”

Soft Feel2%

“gentle on the kids”

What buyers complain about

Functionality-Overall31%

“Not working well”

Value For Money7%

“Just waste of money”

Taste-Overall6%

“Disgusting taste”

Advertised Vs Actual Product5%

“Also the video advertisement for this product is deeply disturbing”

Ease Of Use5%

“That makes it a bit frustrating to use”

Pain Relief-Overall3%

“they cause lots of discomfort”

Sleep Quality3%

“After hardly sleeping”

Comfort-Overall2%

“seemed very uncomfortable”

Age Suitability2%

“Dosage is adult not baby”

Regulates Digestion2%

“my child developed severe constipation that lasted several weeks”

Top return reasons

Functionality-Overall31%
Advertised Vs Actual Product11%
Product Condition9%
Age Suitability7%
Defective Material/Parts6%
Comfort-Overall6%
Value For Money5%
Size-Overall4%
Ease Of Cleaning3%
Safety Standards2%