individual medicine packets
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.84avg listing price — sweet spot $15–$100
Price range
Good$3.09–$39.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$499K$499K/yr · 190K searches
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad13,474.61avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
87
Top-5 brand share
94%
Open market
4%
- Advil39%
- Benadryl26%
- Zyrtec18%
- Amazon Basic Care5%
- AXIV5%
- MFASCO2%
- Open — no brand owns it (3 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Advil Allergy and Congestion Relief Tablets Pain Reliever Fever Reducer and Allergy Relief with Ibuprofen Phenylephrine HCl and Chlorpheniramine Maleate 4 mg - 20 Coated Tablets
Advil$9.524.7★5,934 rev
Benadryl Allergy Relief Medicine 60 Single Use Packets of 2 Tablets
Benadryl$26.124.8★4,538 rev
Advil Allergy and Congestion Relief Tablets Pain Reliever Fever Reducer and Allergy Relief with Ibuprofen Phenylephrine HCl and Chlorpheniramine Maleate 4 mg - 50 Coated Tablets
Advil$24.094.7★5,934 rev
Zyrtec 24 Hour Allergy Relief Tablets Antihistamine Indoor & Outdoor Anti Allergy Medicine + Cetirizine HCl Relief from Runny Nose Sneezing & Itchy Eyes Single Packs 14 x 1 ct Packets
Zyrtec$14.074.8★1,453 rev
Benadryl Ultratabs Allergy Relief Medicine 25 mg Diphenhydramine HCl Antihistamine Tablets For Relief of Cold & Allergy Symptoms Like Sneezing Runny Nose & Itchy Eyes & Throat 24 ct
Benadryl$6.024.8★2,166 rev
Newest
by launch date
Claritin Allergy Medicine for Adults 24-Hour Non-Drowsy Loratadine 10mg Antihistamine 60 Liquid Gels + 1ct On-The-Go Relief
Claritin$39.08751 rev
AXIV Allergy Relief Softgels Antihistamine Medicine & Cold Symptom Relief Dye-Free Liquid Gels 25 mg Diphenhydramine HCl Runny Nose Sneezing 25 Blister Packs (2 Softgels Each 50 Total)
AXIV$25.32100 rev
SurviveX Travel Medicine Kit - Compact TSA-Approved Medication Pack for Travel Camping Cruises - Includes Over-the-Counter Individual Medicine Packets
SurviveX$28.87207 rev
Zyrtec 24 Hour Allergy Relief Tablets Indoor & Outdoor Allergy Medicine 5 mg Cetirizine HCl per Antihistamine Tablet Relief from Runny Nose & More Individual Travel Pouches 1 x 15 ct
Zyrtec$15.2144 rev
Zyrtec 24 Hour Allergy Relief Tablets Individually Wrapped Indoor and Outdoor Allergy Medicine with 10 mg Cetirizine HCl per Antihistamine Tablet 1 Tablet Per Pack 50 ct Dispensit Pack
Zyrtec$35.431,453 rev
Trending
90-day click momentumClaritin Allergy Medicine for Adults 24-Hour Non-Drowsy Loratadine 10mg Antihistamine 60 Liquid Gels + 1ct On-The-Go Relief
Claritin$39.084.8★
SurviveX Travel Medicine Kit - Compact TSA-Approved Medication Pack for Travel Camping Cruises - Includes Over-the-Counter Individual Medicine Packets
SurviveX$28.874.7★
AXIV Allergy Relief Softgels Antihistamine Medicine & Cold Symptom Relief Dye-Free Liquid Gels 25 mg Diphenhydramine HCl Runny Nose Sneezing 25 Blister Packs (2 Softgels Each 50 Total)
AXIV$25.324.5★
Benadryl Ultratabs Allergy Relief Medicine 25 mg Diphenhydramine HCl Antihistamine Tablets For Relief of Cold & Allergy Symptoms Like Sneezing Runny Nose & Itchy Eyes & Throat 24 ct
Benadryl$6.024.8★
MFASCO - 7 in 1 - Travel Size Medicine Kit - TSA Approved | 28 First Aid Emergency OTC Medicine Packets for Cruise & International Travel | Compact Med Refill for Traveling & Office Assembled in USA
MFASCO$10.644.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Helps with allergies”
“Great deal”
“Works well for vacation”
“Excellent Product”
“As advertised”
“Great variety and portability”
“Easy to open”
“This is the best sinus medicine”
“Perfect fit”
“Gives great sleep”
What buyers complain about
“when allergic reactions may suddenly occur”
“Didn't work for me”
“They affected my sleep adversely”
“It just seems a little expensive”
“Even better, the bottle says the pill can be halved if a full strength dosage is not needed”
“product was useless for sinus relief”
“Most wont get used”
“Its kind of big”
“Deceptive item description”
“Not strong enough for me”