imodium travel size
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible17.0%search→purchase rate — share of searches ending in a sale
Price range
Good$3.58–$28.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+26.9%90-day search growth — must beat 0% to launch
Avg price
Okay$10.53avg listing price — sweet spot $15–$100
Market size
Okay$162K$162K/yr · 90K searches
Review moat
Bad11,109.14avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
86
Top-5 brand share
99%
Open market
0%
- Imodium60%
- Amazon Basic Care28%
- Pepto Bismol4%
- SurviveX4%
- Dramamine2%
- Boiron1%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basic Care Loperamide Hydrochloride Tablets 2 mg Anti-Diarrheal 24 Count (Pack of 1)
Amazon Basic Care$3.584.7★23,540 rev
Imodium A-D Diarrhea Relief Caplets with Loperamide HCl Anti-Diarrheal Medicine to Help Control Symptoms of Diarrhea Due to Acute & Travelers Diarrhea 6 ct
Imodium$4.584.8★20,963 rev
Imodium A-D Diarrhea Relief Caplets with Loperamide HCl Anti Diarrheal Medicine to Help Control Symptoms of Diarrhea Due to Acute Travelers Diarrhea 24 Count
Imodium$10.844.8★20,963 rev
Imodium Multi-Symptom Anti-Diarrheal Caplets with 2mg Loperamide Hydrochloride and Simethicone for Fast Acting Relief of Diarrhea Gas Cramps Bloating in Travel Size Caplets 24 Ct
Imodium$13.564.8★16,653 rev
Imodium A-D Anti-Diarrheal Softgels with 2mg Loperamide Hydrochloride for Fast Acting Diarrhea Symptom Relief On the Go in Travel Size Softgels for Adults 12+ 24 Ct
Imodium$13.054.8★16,431 rev
Newest
by launch date
SurviveX Travel Medicine Kit - Compact TSA-Approved Medication Pack for Travel Camping Cruises - Includes Over-the-Counter Individual Medicine Packets
SurviveX$28.87207 rev
Amazon Basic Care Loperamide Hcl 2 Mg Softgels Anti-Diarrheal Easy to Swallow Controls Symptoms of Travelers Diarrhea 24 Count
Amazon Basic Care$7.576,748 rev
Boiron Diaralia On The Go Travel Essential for Diarrhea Relief Gas Bloating Intestinal Pain and Travelers Diarrhea - 2 Count (160 Pellets)
Boiron$9.30273 rev
Amazon Basic Care Loperamide Hydrochloride Tablets 2 mg Anti-Diarrheal 24 Count (Pack of 1)
Amazon Basic Care$3.5823,540 rev
Imodium Multi-Symptom Anti-Diarrheal Caplets with 2mg Loperamide Hydrochloride and Simethicone for Fast Acting Relief of Diarrhea Gas Cramps Bloating in Travel Size Caplets 24 Ct
Imodium$13.5616,653 rev
Trending
90-day click momentum
Imodium A-D Diarrhea Relief Caplets with 2 mg Loperamide Hydrochloride Anti-Diarrheal Medication to Help Control Symptoms of Diarrhea Due to Travelers Diarrhea Easier to Open 12 ct
Imodium$7.914.8★
Imodium A-D Diarrhea Relief Caplets with Loperamide HCl Anti-Diarrheal Medicine to Help Control Symptoms of Diarrhea Due to Acute & Travelers Diarrhea 6 ct
Imodium$4.584.8★
Pepto Bismol Liquicaps Upset Stomach Relief Nausea Relief Heartburn Relief Indigestion Relief Anti Diarrhea Medication for Adults - 5 Symptom Fast Relief No Flavor 48 ct
Pepto Bismol$19.294.7★
Imodium Multi-Symptom Anti-Diarrheal Caplets with 2mg Loperamide Hydrochloride and Simethicone for Fast Acting Relief of Diarrhea Gas Cramps Bloating in Travel Size Caplets 24 Ct
Imodium$13.564.8★
SurviveX Travel Medicine Kit - Compact TSA-Approved Medication Pack for Travel Camping Cruises - Includes Over-the-Counter Individual Medicine Packets
SurviveX$28.874.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.9% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 5.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Effective”
“Exactly as Described”
“not expensive”
“As good as the brand name”
“Stomach relief”
“Easier to open”
“Perfect for carry on bag”
“Imodium works very well”
“Perfect fit”
“Anti diarrhea”
What buyers complain about
“Hard to open”
“dont work well for me”
“it doesn't make you sleepy”
“Thats terrible that I had to take that many”
“BUT it may react with other medications taken in the same time period in a negative way”
“Over priced”
“The taste is chalky”
“Cheap alternative to immodium and same ingredients”
“And break in two”
“I didnt read the description well”