imodium liquid
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible22.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Good$314K$314K/yr · 148K searches
Avg price
Okay$9.65avg listing price — sweet spot $15–$100
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Review moat
Bad8,462.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$5.15–$13.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
72
Top-5 brand share
100%
Open market
0%
- Imodium72%
- Amazon Basic Care26%
- A+Health2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Imodium A-D Liquid Anti-Diarrheal Medicine with Loperamide HCl to Help Control Symptoms of Diarrhea Due to Acute Travelers Diarrhea Mint Flavor 8 fl. oz
Imodium$8.894.8★5,246 rev
Imodium Multi-Symptom Anti-Diarrheal Caplets with 2mg Loperamide Hydrochloride and Simethicone for Fast Acting Relief of Diarrhea Gas Cramps Bloating in Travel Size Caplets 24 Ct
Imodium$13.564.8★16,653 rev
Amazon Basic Care Loperamide Hydrochloride Oral Solution 1 mg per 7.5 ml Anti-Diarrheal Medicine Anti-Diarrhea Medicine For Kids and Adults 12 Years and Over Mint 8 Fluid Ounces (Pack of 1)
Amazon Basic Care$5.154.7★2,510 rev
Amazon Basic Care Loperamide Hydrochloride 2 mg and Simethicone 125 mg Tablets Multi-Symptom Relief Anti-Diarrheal Bloating and Cramps Gas Relief 24 Count
Amazon Basic Care$8.364.6★4,096 rev
Imodium A-D Anti-Diarrheal Softgels with 2mg Loperamide Hydrochloride for Fast Acting Diarrhea Symptom Relief On the Go in Travel Size Softgels for Adults 12+ 24 Ct
Imodium$13.054.8★16,431 rev
Newest
by launch date
A+Health Anti-Diarrheal Anti-Gas Loperamide Hydrochloride 2mg and Simethicone 125mg Caplets Multiple Symptom Relief Relieves Symptoms of Diarrhea Plus Cramps Pressure Bloating 24 Count
A+Health$7.02179 rev
Amazon Basic Care Loperamide Hydrochloride Oral Solution 1 mg per 7.5 ml Anti-Diarrheal Medicine Anti-Diarrhea Medicine For Kids and Adults 12 Years and Over Mint 8 Fluid Ounces (Pack of 1)
Amazon Basic Care$5.152,510 rev
Amazon Basic Care Loperamide Hydrochloride 2 mg and Simethicone 125 mg Tablets Multi-Symptom Relief Anti-Diarrheal Bloating and Cramps Gas Relief 24 Count
Amazon Basic Care$8.364,096 rev
Imodium Multi-Symptom Anti-Diarrheal Caplets with 2mg Loperamide Hydrochloride and Simethicone for Fast Acting Relief of Diarrhea Gas Cramps Bloating in Travel Size Caplets 24 Ct
Imodium$13.5616,653 rev
Imodium A-D Anti-Diarrheal Softgels with 2mg Loperamide Hydrochloride for Fast Acting Diarrhea Symptom Relief On the Go in Travel Size Softgels for Adults 12+ 24 Ct
Imodium$13.0516,431 rev
Trending
90-day click momentumA+Health Anti-Diarrheal Anti-Gas Loperamide Hydrochloride 2mg and Simethicone 125mg Caplets Multiple Symptom Relief Relieves Symptoms of Diarrhea Plus Cramps Pressure Bloating 24 Count
A+Health$7.024.7★
Imodium Multi-Symptom Anti-Diarrheal Caplets with 2mg Loperamide Hydrochloride and Simethicone for Fast Acting Relief of Diarrhea Gas Cramps Bloating in Travel Size Caplets 24 Ct
Imodium$13.564.8★
Amazon Basic Care Loperamide Hydrochloride Oral Solution 1 mg per 7.5 ml Anti-Diarrheal Medicine Anti-Diarrhea Medicine For Kids and Adults 12 Years and Over Mint 8 Fluid Ounces (Pack of 1)
Amazon Basic Care$5.154.7★
Imodium A-D Liquid Anti-Diarrheal Medicine with Loperamide HCl to Help Control Symptoms of Diarrhea Due to Acute Travelers Diarrhea Mint Flavor 8 fl. oz
Imodium$8.894.8★
Imodium A-D Liquid Anti-Diarrheal Medicine with Loperamide HCl to Help Control Symptoms of Diarrhea Due to Acute & Travelers Diarrhea Mint Flavor 4 fl. oz
Imodium$9.224.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Works well”
“As advertised”
“Excellent product”
“Good for the price”
“These worked very well for my stomach”
“Helps me when I get diarrhea works”
“Even better than Imodium AD tablets”
“This product is easy to use and is effective”
“Tastes great”
“Works better than other pills”
What buyers complain about
“Too hard to take”
“Tastes nasty”
“the tablet is much larger”
“Didn't work for me”
“Do not take a whole pill”
“This gives us cramps when we use it”
“It costs more”
“i break them in two”
“A piece of crap”
“Seems weaker”