imodium
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible25.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$5.6M$5.6M/yr · 2.3M searches
Avg price
Okay$9.75avg listing price — sweet spot $15–$100
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Review moat
Bad13,488avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$3.58–$13.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
63
Top-5 brand share
100%
Open market
0%
- Imodium61%
- Amazon Basic Care39%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basic Care Loperamide Hydrochloride Tablets 2 mg Anti-Diarrheal 24 Count (Pack of 1)
Amazon Basic Care$3.584.7★23,540 rev
Imodium A-D Diarrhea Relief Caplets with Loperamide HCl Anti Diarrheal Medicine to Help Control Symptoms of Diarrhea Due to Acute Travelers Diarrhea 24 Count
Imodium$10.844.8★20,963 rev
Imodium Multi-Symptom Anti-Diarrheal Caplets with 2mg Loperamide Hydrochloride and Simethicone for Fast Acting Relief of Diarrhea Gas Cramps Bloating in Travel Size Caplets 24 Ct
Imodium$13.564.8★16,653 rev
Imodium A-D Anti-Diarrheal Softgels with 2mg Loperamide Hydrochloride for Fast Acting Diarrhea Symptom Relief On the Go in Travel Size Softgels for Adults 12+ 24 Ct
Imodium$13.054.8★16,431 rev
Amazon Basic Care Loperamide Hcl 2 Mg Softgels Anti-Diarrheal Easy to Swallow Controls Symptoms of Travelers Diarrhea 24 Count
Amazon Basic Care$7.574.7★6,748 rev
Newest
by launch dateAmazon Basic Care Loperamide Hcl 2 Mg Softgels Anti-Diarrheal Easy to Swallow Controls Symptoms of Travelers Diarrhea 24 Count
Amazon Basic Care$7.576,748 rev
Amazon Basic Care Loperamide Hydrochloride Tablets 2 mg Anti-Diarrheal 24 Count (Pack of 1)
Amazon Basic Care$3.5823,540 rev
Imodium Multi-Symptom Anti-Diarrheal Caplets with 2mg Loperamide Hydrochloride and Simethicone for Fast Acting Relief of Diarrhea Gas Cramps Bloating in Travel Size Caplets 24 Ct
Imodium$13.5616,653 rev
Imodium A-D Anti-Diarrheal Softgels with 2mg Loperamide Hydrochloride for Fast Acting Diarrhea Symptom Relief On the Go in Travel Size Softgels for Adults 12+ 24 Ct
Imodium$13.0516,431 rev
Imodium A-D Diarrhea Relief Caplets with Loperamide HCl Anti Diarrheal Medicine to Help Control Symptoms of Diarrhea Due to Acute Travelers Diarrhea 24 Count
Imodium$10.8420,963 rev
Trending
90-day click momentumImodium Multi-Symptom Anti-Diarrheal Caplets with 2mg Loperamide Hydrochloride and Simethicone for Fast Acting Relief of Diarrhea Gas Cramps Bloating in Travel Size Caplets 24 Ct
Imodium$13.564.8★
Imodium A-D Diarrhea Relief Caplets with Loperamide HCl Anti Diarrheal Medicine to Help Control Symptoms of Diarrhea Due to Acute Travelers Diarrhea 24 Count
Imodium$10.844.8★
Imodium A-D Liquid Anti-Diarrheal Medicine with Loperamide HCl to Help Control Symptoms of Diarrhea Due to Acute Travelers Diarrhea Mint Flavor 8 fl. oz
Imodium$8.894.8★
Amazon Basic Care Loperamide Hydrochloride Tablets 2 mg Anti-Diarrheal 24 Count (Pack of 1)
Amazon Basic Care$3.584.7★
Imodium A-D Anti-Diarrheal Softgels with 2mg Loperamide Hydrochloride for Fast Acting Diarrhea Symptom Relief On the Go in Travel Size Softgels for Adults 12+ 24 Ct
Imodium$13.054.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Effective”
“As advertised”
“not expensive”
“As good as the brand name”
“Easier to open”
“Just a couple helps settle the stomach”
“Imodium works very well”
“Anti diarrhea”
“Dosage and Effectiveness”
“The tablets themselves work well enough for me, and are small and easily swallowed,”
What buyers complain about
“Hard to open”
“Product not uszble”
“Tastes Awful”
“Thats terrible that I had to take that many”
“Over priced”
“BUT it may react with other medications taken in the same time period in a negative way”
“Cheap alternative to immodium and same ingredients”
“You know a bad case of an upset stomach”
“Cheaper”
“And break in two”