ice blue gel
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.19avg listing price — sweet spot $15–$100
Price range
Great$9.87–$34.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,328.25avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Market size
Bad$89K$89K/yr · 25K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
33
Top-5 brand share
100%
Open market
0%
- Mineral Ice100%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mineral Ice Original Therapeutic Menthol Pain Relief Gel. Greaseless with Deepcold Pain Reliever. Provides Cooling & Penetrating Relief for Arthritis Simple Backache Strains & Sprains (8 Ounce)
Mineral Ice$9.874.7★4,161 rev
Mineral Ice Therapeutic Pain Relieving Gel 16 Ounce Jar
Mineral Ice$18.184.8★907 rev
Mineral Ice - Original Therapeutic Menthol Pain Relief Gel. Greaseless with Deepcold Pain Reliever. Provides Cooling & Penetrating Relief for Arthritis Simple Backache Strains & Sprains (16 Ounce)
Mineral Ice$18.014.7★4,161 rev
Mineral Ice Cool Greaseless Pain Reliever 8 Ounce Pack of 3
Mineral Ice$34.694.6★84 rev
Newest
by launch dateMineral Ice Original Therapeutic Menthol Pain Relief Gel. Greaseless with Deepcold Pain Reliever. Provides Cooling & Penetrating Relief for Arthritis Simple Backache Strains & Sprains (8 Ounce)
Mineral Ice$9.874,161 rev
Mineral Ice - Original Therapeutic Menthol Pain Relief Gel. Greaseless with Deepcold Pain Reliever. Provides Cooling & Penetrating Relief for Arthritis Simple Backache Strains & Sprains (16 Ounce)
Mineral Ice$18.014,161 rev
Mineral Ice Cool Greaseless Pain Reliever 8 Ounce Pack of 3
Mineral Ice$34.6984 rev
Mineral Ice Therapeutic Pain Relieving Gel 16 Ounce Jar
Mineral Ice$18.18907 rev
Trending
90-day click momentumMineral Ice Cool Greaseless Pain Reliever 8 Ounce Pack of 3
Mineral Ice$34.694.6★
Mineral Ice Original Therapeutic Menthol Pain Relief Gel. Greaseless with Deepcold Pain Reliever. Provides Cooling & Penetrating Relief for Arthritis Simple Backache Strains & Sprains (8 Ounce)
Mineral Ice$9.874.7★
Mineral Ice - Original Therapeutic Menthol Pain Relief Gel. Greaseless with Deepcold Pain Reliever. Provides Cooling & Penetrating Relief for Arthritis Simple Backache Strains & Sprains (16 Ounce)
Mineral Ice$18.014.7★
Mineral Ice Therapeutic Pain Relieving Gel 16 Ounce Jar
Mineral Ice$18.184.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.1% search growth over the last 90 days.Peak months: Sep, Dec · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Mineral ice is awesome and works great”
“Great for sore muscles”
“Gets the job done”
“Very effective”
“Helps with muscle joints pain for while”
“Has a light menthol smell”
“was easy to use”
“very noticeable with first application before sleep”
“I like the gel-like consistency”
What buyers complain about
“expired in 3 months”
“Does not ease any ache whatsoever”
“the product simply didnt perform as expected”
“Liquid”
“looks like it was used”
“so I noticed the product was thinner”
“Very weak compared to other creams”
“On greasy”
“Nothing works better to relieve achy muscles from overwork”
“Lacks cooling/warming effect”