ibuprofen pm
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible22.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$2.0M$2.0M/yr · 675K searches
Avg price
Good$13.46avg listing price — sweet spot $15–$100
Price range
Okay$4.36–$21.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,820avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
68
Top-5 brand share
100%
Open market
0%
- Advil62%
- Amazon Basic Care32%
- HealthA2Z3%
- A+Health3%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basic Care Ibuprofen PM Ibuprofen 200 mg and Diphenhydramine Citrate 38 mg Pain Reliever and Nighttime Sleep-Aid Capsule-Shaped Tablets 120 Count
Amazon Basic Care$10.884.8★4,368 rev
Advil PM Pain Reliever And Nighttime Sleep Aid Pain Medicine With Ibuprofen For Pain Relief And Diphenhydramine Citrate For A Sleep Aid - 120 Coated Caplets
Advil$16.554.8★10,393 rev
Advil PM Pain Reliever and Nighttime Sleep Aid Ibuprofen for Pain Relief and Diphenhydramine Citrate for a Sleep Aid - 120 Coated Caplets and Pain Reliever and Fever Reducer 10 Count Tablets
Advil$18.344.8★2,454 rev
Advil PM Liqui-Gels Pain Reliever and Nighttime Sleep Aid Pain Medicine with Ibuprofen for Pain Relief and Diphenhydramine HCL for a Sleep Aid - 40 Liquid Filled Capsules - Back to College
Advil$8.444.7★1,823 rev
Advil PM Liqui-Gels Minis 80 Liquid Filled Capsules
Advil$17.314.7★1,635 rev
Newest
by launch dateAdvil PM Liqui-Gels Minis 80 Liquid Filled Capsules
Advil$17.311,635 rev
Advil PM Pain Reliever and Nighttime Sleep Aid Ibuprofen for Pain Relief and Diphenhydramine Citrate for a Sleep Aid - 120 Coated Caplets and Pain Reliever and Fever Reducer 10 Count Tablets
Advil$18.342,454 rev
Amazon Basic Care Ibuprofen PM Ibuprofen 200 mg and Diphenhydramine Citrate 38 mg Tablets Pain Reliever and Nighttime Sleep-Aid 20 Count
Amazon Basic Care$4.364,368 rev
Amazon Basic Care Ibuprofen PM Ibuprofen 200 mg and Diphenhydramine Citrate 38 mg Pain Reliever and Nighttime Sleep-Aid Capsule-Shaped Tablets 120 Count
Amazon Basic Care$10.884,368 rev
Advil Pain Reliever and Fever Reducer Ibuprofen 200mg for Pain Relief - 300 Count Advil PM Pain Reliever and Nighttime Sleep Aid Ibuprofen for Pain Relief and Diphenhydramine Citrate - 2 Count
Advil$21.976,473 rev
Trending
90-day click momentumAdvil PM Pain Reliever And Nighttime Sleep Aid Pain Medicine With Ibuprofen For Pain Relief And Diphenhydramine Citrate For A Sleep Aid - 120 Coated Caplets
Advil$16.554.8★
Amazon Basic Care Ibuprofen PM Ibuprofen 200 mg and Diphenhydramine Citrate 38 mg Tablets Pain Reliever and Nighttime Sleep-Aid 20 Count
Amazon Basic Care$4.364.8★
Advil PM Liqui-Gels Pain Reliever and Nighttime Sleep Aid Pain Medicine with Ibuprofen for Pain Relief and Diphenhydramine HCL for a Sleep Aid - 80 Liquid Filled Capsules - Back to College
Advil$16.014.8★
Advil Pain Reliever and Fever Reducer Ibuprofen 200mg for Pain Relief - 300 Count Advil PM Pain Reliever and Nighttime Sleep Aid Ibuprofen for Pain Relief and Diphenhydramine Citrate - 2 Count
Advil$21.974.8★
Amazon Basic Care Acetaminophen PM Pain Reliever Plus Nighttime Sleep Aid Caplet 100 Count
Amazon Basic Care$5.874.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 3.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Helps me sleep”
“affordable”
“Totally satisfying product”
“Effective”
“As advertised”
“Amazon brand just as effective as Tylenol & less expensive”
“Easy to swallow”
“So easy to use, just take a couple before bed and wake up feeling pain free and rested”
“The strength is quite strong”
“fresh”
What buyers complain about
“does not help with sleep”
“I could not function”
“neck pain after finally being diagnosed with Ankylosis Spondylitis”
“Misleading”
“Big bottle”
“Good value, however the Advil Night is just a small 1 dose package”
“Cheap”
“To hard to come out of bottle”
“Unnecessary ingredients”
“as it contains gelatine not good for vegans”