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53

ibuprofen liquid gels

Worth a look

Shows searches that convert (24.8% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 99Growth 26Conversion 100Competition 42Returns 100Price range 45Avg price 69Brand share 0Review moat 23Quality gap 11

Conversion

Incredible24.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Market size

Incredible$6.3M

$6.3M/yr · 1.8M searches

Avg price

Good$14.26

avg listing price — sweet spot $15–$100

Price range

Okay$6.15–$22.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+1.0%

90-day search growth — must beat 0% to launch

Review moat

Bad7,203.59

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 rising

Sellers

85

Top-5 brand share

100%

Open market

0%

  • Advil72%
  • A+Health17%
  • Amazon Basic Care9%
  • GoodSense2%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$315K10%$630K15%$944K20%$1.3M101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.
40K30KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money20%

“Great value”

Efficiency13%

“Effective”

Quality-Overall13%

“Great product to have on hand”

Ease Of Chewing/Swallowing11%

“EASY SWALLOW”

Advertised Vs Actual Product10%

“Works as described”

Size-Overall4%

“Perfect Size”

Dosage3%

“Enough for my weekly meds”

Inflammation3%

“Great price and works great to help with inflammatory pain and headaches”

Ease Of Use3%

“Very convenient”

Joint Pain3%

“Most of the time it works great for my joint & back pain”

What buyers complain about

Size-Overall11%

“these gel ones are a bit bigger”

Pain Relief-Overall10%

“Pain”

Smell9%

“They stink”

Advertised Vs Actual Product6%

“This is a terrible picture for this product”

Value For Money5%

“I feel it might be on the more expensive side of things”

Quality-Overall5%

“Complete garbage”

Side Effects4%

“I cant bear my back pain at night”

Functionality-Overall3%

“Doesnt work”

Strength3%

“These don't seem to be as strong as other 200mg ibuprofen”

Acid Regulator/Stomach Ache Relief3%

“They upset my stomach even though I took them with food”

Top return reasons

Smell15%
Value For Money15%
Size-Overall12%
Advertised Vs Actual Product9%
Pain Relief-Overall6%
Moist/Dry4%
Joint Pain4%
Stain Resistance3%
Vegan/Organic3%
Dosage3%