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ibs labs anti diarrheal 2 mg 200 caplets

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 95Growth 31Conversion 98Competition 10Returns 100Price range 0Avg price 34Brand share 0Review moat 21Quality gap 23

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible16.8%

search→purchase rate — share of searches ending in a sale

Market size

Incredible$2.5M

$2.5M/yr · 1.5M searches

Avg price

Okay$10.11

avg listing price — sweet spot $15–$100

Growth

Okay+4.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad11,137.56

avg incumbent reviews — the moat a new listing must climb

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$3.58–$14.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

70

Top-5 brand share

100%

Open market

0%

  • Amazon Basic Care72%
  • Imodium19%
  • Kaopectate6%
  • MediNatura3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$379K30%$758K45%$1.1M60%$1.5M1K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +4.8% search growth over the last 90 days.
30K20KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 9.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency19%

“Works perfectly”

Advertised Vs Actual Product17%

“As advertised”

Value For Money14%

“not expensive”

Quality-Overall9%

“As good as the brand name”

Acid Regulator/Stomach Ache Relief6%

“Great for stomach discomfort”

Ease Of Use5%

“Easier to open”

Magnesium3%

“Imodium works very well”

Regulates Digestion2%

“Good for stomach problems”

Dosage2%

“Dosage and Effectiveness”

Ease Of Chewing/Swallowing2%

“I never have issues swallowing pills so it's easy for me”

What buyers complain about

Ease Of Use23%

“Hard to Open”

Functionality-Overall14%

“Product not uszble”

Ingredients-Overall4%

“keopectate has a salicylate ingredient that I did not know it had”

Dosage4%

“Hard to take out pills”

Value For Money4%

“Over priced”

Side Effects4%

“BUT it may react with other medications taken in the same time period in a negative way”

Taste-Overall3%

“I found no taste”

Size-Overall3%

“the tablet is much larger”

Color2%

“though it does turn something a dark color”

Acid Regulator/Stomach Ache Relief2%

“You know a bad case of an upset stomach”