hylo eye drops
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 72% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Price range
Great$9.17–$58.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.43avg listing price — sweet spot $15–$100
Market size
Good$762K$762K/yr · 352K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,134.06avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
79
Top-5 brand share
88%
Open market
6%
- Systane29%
- Soothe28%
- Refresh17%
- Genteal7%
- BlinkBetter7%
- WELMATE6%
- Open — no brand owns it (3 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Soothe Preservative-Free Lubricant Eye Ointment Nighttime Relief for Severe Dry & Irritated Eyes Gentle for Sensitive Eyes 0.12 Fl Oz
Soothe$9.314.5★5,576 rev
Systane Nighttime Lubricant Eye Ointment 3.5g 1 Count
Systane$12.614.5★5,470 rev
Refresh P.M. Lubricant Eye Ointment Nighttime Relief Preservative-Free 0.12 Oz Sterile Packaging May Vary
Refresh$11.654.5★8,935 rev
Genteal Tears Night-Time Ointment 3.5g Clear 0.12 Fl Oz
Genteal$10.584.6★3,692 rev
BlinkBetter BetterLids Eyelid Ointment for Dry Itchy & Sensitive Eyelids Deep-Moisturising Oat Complex with Shea Butter & Panthenol to Hydrate Nourish & Soothe Delicate Eyelid Skin 0.34 oz
BlinkBetter$12.044.5★2,776 rev
Newest
by launch date
NOVEHA NIGHTTIME Eyelid Ointment Night Gel For Dry Eye Relief | Long Lasting Moisturizer Preservative Free | Moisturizing Cream for Night External Use Only | 0.35 Oz / 10 gr
NOVEHA$10.3234 rev
BlinkBetter BetterLids Eyelid Ointment for Dry Itchy & Sensitive Eyelids Deep-Moisturising Oat Complex with Shea Butter & Panthenol to Hydrate Nourish & Soothe Delicate Eyelid Skin 0.34 oz
BlinkBetter$12.042,776 rev
WELMATE - Eye Ointment (1 Tube) - Sodium Chloride Hypertonicity Ophthalmic Ointment 5% - Relief of Corneal Edema Symptoms - Lanolin & Mineral Oil - Sterile - Travel Size - Eye Care - 1/8 oz (3.5g)
WELMATE$16.841,106 rev
Systane Lub Eye Nightime Ointment 3.5g (2 Pack) 0.12 Ounce
Systane$28.561,299 rev
Refresh Lacri-Lube Lubricant Eye Ointment 0.12 Oz (2 Pack)
Refresh$29.8647 rev
Trending
90-day click momentumRefresh P.M. Lubricant Eye Ointment Nighttime Relief Preservative-Free 0.12 Oz Sterile Packaging May Vary
Refresh$11.654.5★
NOVEHA NIGHTTIME Eyelid Ointment Night Gel For Dry Eye Relief | Long Lasting Moisturizer Preservative Free | Moisturizing Cream for Night External Use Only | 0.35 Oz / 10 gr
NOVEHA$10.324.3★
REFRESH LACRI-LUBE Lubricant Eye Ointment 0.12 oz (3.5 g)
Refresh$11.724.6★
Systane Lub Eye Nightime Ointment 3.5g (2 Pack) 0.12 Ounce
Systane$28.564.6★
BlinkBetter BetterLids Eyelid Ointment for Dry Itchy & Sensitive Eyelids Deep-Moisturising Oat Complex with Shea Butter & Panthenol to Hydrate Nourish & Soothe Delicate Eyelid Skin 0.34 oz
BlinkBetter$12.044.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.4% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Hydrates skin”
“Works ok”
“Relief for dry eyes”
“Good Quality Night Drops”
“Good price”
“No irritation”
“As described”
“Easy to use”
“It is comfortable”
“Nice eye lubricant”
What buyers complain about
“itchy feeling”
“I had horribly dry eyes”
“Didn't work well for me”
“Smaller then it looks”
“Waste of money”
“Too thick in the small tube”
“I misunderstood the product description”
“It blurred my vision for quite sometime”
“Could not use”
“It is a bit greasy”