hydroeye
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible18.7%search→purchase rate — share of searches ending in a sale
Market size
Incredible$3.4M$3.4M/yr · 315K searches
Avg price
Great$57.49avg listing price — sweet spot $15–$100
Price range
Good$17.94–$171.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,399avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
21
Top-5 brand share
100%
Open market
0%
- BLINK56%
- ScienceBased Health27%
- PRN Physician Recommended Nutriceuticals14%
- TheraTears3%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Blink NutriTears Clinically Proven Supplement for Dry Eyes Eye Care with Lutein & Zeaxanthin and Vitamin D to Hydrate Eyes from Within for Long-Lasting Relief 50 Softgels
BLINK$26.924.3★4,439 rev
ScienceBased Health HydroEye Dry Eye Supplement Clinically Tested with GLA & Omega-3 Supports a Healthy Tear Film for Lasting Eye Comfort 120 Softgels
ScienceBased Health$43.574.6★7,099 rev
De3 Occasional Eye Dryness rTG Omega 3 Supplement - 90 Softgels 30-Day Supply - Fish Oil Omega 3 Supplements for Hydrated Eyes - 1680 mg EPA & 560 mg DHA & Vitamin D3 for Soothing Tears & Eye Health
PRN Physician Recommended Nutriceuticals$65.224.6★1,846 rev
Blink NutriTears by Bausch + Lomb Dry Eye Supplement Clinically Proven Hydration Support for Dry Eyes Omega & Vitamin Formula 30 Softgels (30-Day Supply)
BLINK$17.944.3★4,439 rev
De3 Occasional Eye Dryness rTG Omega 3 Supplement - 270 Softgels 90-Day Supply - Fish Oil Omega 3 Supplements for Hydrated Eyes - 1680 mg EPA 560 mg DHA & Vitamin D3 for Soothing Tears & Eye Health
PRN Physician Recommended Nutriceuticals$171.464.6★1,846 rev
Newest
by launch dateBlink NutriTears by Bausch + Lomb Dry Eye Supplement Clinically Proven Hydration Support for Dry Eyes Omega & Vitamin Formula 30 Softgels (30-Day Supply)
BLINK$17.944,439 rev
Blink NutriTears Clinically Proven Supplement for Dry Eyes Eye Care with Lutein & Zeaxanthin and Vitamin D to Hydrate Eyes from Within for Long-Lasting Relief 50 Softgels
BLINK$26.924,439 rev
TheraTears Omega 3 Supplement for Eye Care 1200mg Fish Oil and Organic Flaxseed Oil with Vitamin E 180 Count
TheraTears$19.826,725 rev
De3 Occasional Eye Dryness rTG Omega 3 Supplement - 90 Softgels 30-Day Supply - Fish Oil Omega 3 Supplements for Hydrated Eyes - 1680 mg EPA & 560 mg DHA & Vitamin D3 for Soothing Tears & Eye Health
PRN Physician Recommended Nutriceuticals$65.221,846 rev
De3 Occasional Eye Dryness rTG Omega 3 Supplement - 270 Softgels 90-Day Supply - Fish Oil Omega 3 Supplements for Hydrated Eyes - 1680 mg EPA 560 mg DHA & Vitamin D3 for Soothing Tears & Eye Health
PRN Physician Recommended Nutriceuticals$171.461,846 rev
Trending
90-day click momentumBlink NutriTears by Bausch + Lomb Dry Eye Supplement Clinically Proven Hydration Support for Dry Eyes Omega & Vitamin Formula 30 Softgels (30-Day Supply)
BLINK$17.944.3★
De3 Occasional Eye Dryness rTG Omega 3 Supplement - 90 Softgels 30-Day Supply - Fish Oil Omega 3 Supplements for Hydrated Eyes - 1680 mg EPA & 560 mg DHA & Vitamin D3 for Soothing Tears & Eye Health
PRN Physician Recommended Nutriceuticals$65.224.6★
ScienceBased Health HydroEye Dry Eye Supplement Clinically Tested with GLA & Omega-3 Supports a Healthy Tear Film for Lasting Eye Comfort 120 Softgels
ScienceBased Health$43.574.6★
De3 Occasional Eye Dryness rTG Omega 3 Supplement - 270 Softgels 90-Day Supply - Fish Oil Omega 3 Supplements for Hydrated Eyes - 1680 mg EPA 560 mg DHA & Vitamin D3 for Soothing Tears & Eye Health
PRN Physician Recommended Nutriceuticals$171.464.6★
Blink NutriTears Clinically Proven Supplement for Dry Eyes Eye Care with Lutein & Zeaxanthin and Vitamin D to Hydrate Eyes from Within for Long-Lasting Relief 50 Softgels
BLINK$26.924.3★
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — -6.5% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 5.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Helpful for dry eyes”
“Helps relieve dry eye”
“Top quality product thats is easy to swallow and works well”
“Less expensive”
“Effective”
“Great Eye Vitamins”
“Accurately described”
“Easy to use”
“Easy on stomach”
“didnt cause me any side effects”
What buyers complain about
“Didn't Work for Me”
“Overpriced”
“Overly dry”
“the bottle is a just shy of a 2 month supply so you should see a difference before you finish the first bottle”
“Stopped the vitamin”
“Its making me nauseous”
“Its making me nauseous”
“Bottle is way too big”
“Ingredients not strong enough to really do anything”
“now that I see your quality control is garbage I'll just stick with my eye plugs from the doctor”