hydrocortisone cream for hemorrhoids
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$15.87avg listing price — sweet spot $15–$100
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Price range
Good$3.93–$33.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Review moat
Bad10,161.87avg incumbent reviews — the moat a new listing must climb
Market size
Bad$37K$37K/yr · 33K searches
Competition
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
103
Top-5 brand share
78%
Open market
18%
- Preparation H28%
- Doctor Butler's21%
- Globe Pharmacy11%
- Amazon Basic Care9%
- REVIVOL-XR8%
- Ebanel4%
- Open — no brand owns it (10 brands, 18%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Preparation H Hemorrhoid Symptom Treatment Cream (0.9 Ounce Tube) Maximum Strength Multi-Symptom Pain Relief with Aloe
Preparation H$7.624.6★41,988 rev
Doctor Butlers Hemorrhoid & Fissure Ointment - Hemorrhoid Cream with Lidocaine and Phenylephrine HCl for Fast-Acting Relief of Pain Swelling Discomfort and Itching (1 oz)
Doctor Butler's$26.534.3★25,672 rev
(3 Pack) Globe Hydrocortisone Maximum Strength Cream 1% w/Aloe Anti-Itch Cream for Redness Swelling Itching Rash Bug/Mosquito Bites Eczema Hemorrhoids & More
Globe Pharmacy$5.464.7★6,969 rev
REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz
REVIVOL-XR$27.054.4★3,754 rev
Doctor Butlers Advanced Hemorrhoid & Fissure Ointment - Lidocaine Hemorrhoid Treatment and Fissure Treatment Extra Strength Formula Heals and Provides Fast Pain and Itch Relief* (1.5 oz.)
Doctor Butler's$33.634.3★2,838 rev
Newest
by launch date
HealthA2Z Rectal Care Cream Lidocaine 5% Local Anesthetic Topical Numbing Cream Relieves Pain Itching & Burning Anorectal Disorders 28g Tube
HealthA2Z$18.9460 rev
Megababe Hemorrhoidal Ointment | Max Strength with 5% Lidocaine | Rapid Pain & Itch Relief | Shrinks Swollen Hemorrhoidal Tissue | 1.25 oz
Megababe$27.46345 rev
REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz
REVIVOL-XR$27.053,754 rev
Hemorrhoid Treatment - Advanced Hemorrhoid Cream 5% Lidocaine & Phenylephrine - Hemorrhoid Shrinking Treatment - Rapid Relief of Pain Swelling Bleeding Itching and Burning - Fissure & Hemorrhoids
DERMATOOL$33.11876 rev
LMNOOP Hemorrhoid Treatment Ointment Maximum Strength Treatment & Fast Relief for Pain Itching Burning Swelling Fissure Bleeding Discomfort Long-Lasting Internal & External Hemorrhoid Cream
LMNOOP$15.09349 rev
Trending
90-day click momentumHealthA2Z Rectal Care Cream Lidocaine 5% Local Anesthetic Topical Numbing Cream Relieves Pain Itching & Burning Anorectal Disorders 28g Tube
HealthA2Z$18.944.2★
Amazon Basic Care Maximum Strength Anti-Itch Cream Hydrocortisone 1 Percent Intensive Healing Formula 1 ounce (Pack of 1)
Amazon Basic Care$3.934.6★
(3 Pack) Globe Hydrocortisone Maximum Strength Cream 1% w/Aloe Anti-Itch Cream for Redness Swelling Itching Rash Bug/Mosquito Bites Eczema Hemorrhoids & More
Globe Pharmacy$5.464.7★
Doctor Butlers Hemorrhoid & Fissure Cream - Instant Pain Relief with Lidocaine Fast Acting Hemorrhoid Treatment for Relief from External Itching and Burning (1 oz.)
Doctor Butler's$15.064.3★
AVEDANA Hydrocortisone Ointment 1% USP Maximum Strength - 1oz Anti Itch Ointment for Fast Relief - Soothing and Calming Waterproof Formula with Aloe Vera
AVEDANA$7.094.7★
Demand
Weekly Amazon search volume, last 10 weeks — -6.7% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Works Well”
“Excellent product”
“Great Value”
“Exactly as advertised”
“Itch relief”
“Works great for eczema”
“It does help get rid of the red inflammation”
“Easy to use”
“Easy to apply”
“This has helped with several skin issues - definitely recommend”
What buyers complain about
“Not effective”
“Itchy”
“Not worth it”
“I was hurting”
“Itching became much worse”
“Not as advertised”
“Garbage”
“Looked previously used”
“tube is small”
“Strong Odor”