hydrocortisone cream
Worth a lookShows searches that convert (20.8% search→purchase), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Conversion
Incredible20.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Incredible$5.9M$5.9M/yr · 3.4M searches
Growth
Okay+16.1%90-day search growth — must beat 0% to launch
Price range
Okay$3.93–$19.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad70%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.41avg listing price — sweet spot $15–$100
Review moat
Bad10,128.07avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
54
Top-5 brand share
93%
Open market
4%
- Amazon Basic Care43%
- Cortizone 1031%
- CeraVe8%
- Globe7%
- MED PRIDE4%
- CareAll3%
- Open — no brand owns it (2 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basic Care Maximum Strength Anti-Itch Cream Hydrocortisone 1 Percent Intensive Healing Formula 1 ounce (Pack of 1)
Amazon Basic Care$3.934.6★19,017 rev
Cortizone-10 Maximum Strength Intensive Healing Itch Relief Lotion for Eczema 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Minor Skin Irritations Rashes and Inflammation Due to Eczema 3.5 oz
Cortizone 10$8.844.7★30,994 rev
Cortizone-10 Maximum Strength Soothing Aloe Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz
Cortizone 10$8.394.7★11,380 rev
Amazon Basic Care Maximum Strength 1% Hydrocortisone Anti-Itch Lotion for Eczema Relief Intensive Healing Redness and Rashes 3.5 ounce (Pack of 1)
Amazon Basic Care$6.714.6★19,017 rev
CeraVe 1% Hydrocortisone Anti-Itch Cream Fragrance-Free Relief for Eczema-Prone & Dry Skin 1 Ounce
CeraVe$9.154.6★12,921 rev
Newest
by launch date
Taro Hydrocortisone Cream 1% with Soothing Aloe (2 Fl Oz) Fast-Acting Maximum Strength Anti-Itch Relief for Eczema Psoriasis Rashes Hives Bug Bites & Irritated Skin Dye Free
TARO$7.89317 rev
Cortizone-10 Maximum Strength Intensive Healing Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz
Cortizone 10$8.657,852 rev
CareAll Hydrocortisone 1% 1oz Tube (Pack of 4) Maximum Strength Anti-Itch Cream Relief from Itching and Redness from Bug Bites Eczema Psoriasis Poison Ivy Oak and Sumac
CareAll$6.581,127 rev
Cortizone-10 Maximum Strength Soothing Aloe Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz
Cortizone 10$8.3911,380 rev
Globe 1% Hydrocortisone Cream Bulk 16 Oz Maximum Strength Itch Relief for Eczema Dermatitis Rashes Mosquito Bites
Globe$16.211,939 rev
Trending
90-day click momentumCortizone-10 Maximum Strength Soothing Aloe Itch Relief Cream 1% Hydrocortisone Fast-Acting Anti-Itch Cream for Bug Bites Rash Eczema Psoriasis Poison Ivy Oak Sumac & More 2 oz
Cortizone 10$8.394.7★
Taro Hydrocortisone Cream 1% with Soothing Aloe (2 Fl Oz) Fast-Acting Maximum Strength Anti-Itch Relief for Eczema Psoriasis Rashes Hives Bug Bites & Irritated Skin Dye Free
TARO$7.894.6★
CareAll Hydrocortisone 1% 1oz Tube (Pack of 4) Maximum Strength Anti-Itch Cream Relief from Itching and Redness from Bug Bites Eczema Psoriasis Poison Ivy Oak and Sumac
CareAll$6.584.7★
Amazon Basic Care Maximum Strength 1% Hydrocortisone Anti-Itch Lotion for Eczema Relief Intensive Healing Redness and Rashes 3.5 ounce (Pack of 1)
Amazon Basic Care$6.714.6★
CeraVe 1% Hydrocortisone Anti-Itch Cream Fragrance-Free Relief for Eczema-Prone & Dry Skin 1 Ounce
CeraVe$9.154.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.1% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great Value”
“Helps Itching”
“Just as good as name brand”
“Great for skin allergies”
“Works ok”
“AS advertised”
“Works great on skin”
“Easy to use”
“Good size tube”
“It does the job as an anti-inflammatory medication”
What buyers complain about
“Irritates my skin”
“It barely works”
“smells like chemicals”
“itching drives me crazy”
“This item was used and open box”
“Terrible quality”
“It also feels a bit thick on the skin”
“only giving 3 stars because of false advertising”
“Gritty texture”
“much bigger package than expected”