huma
Launch it63/100huma clears our launch bar: a $6.3M/yr market growing +100.6% with returns at 0.0%.
Market/yr
$6.3M
Growth (1y)
+100.6%
Products
26
Brands
8
was 8 a year ago
Sellers
333
Price range
$14.46–$59.24
Returns
0.0%
Rating
4.6★
Launch it
Scored 63/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +100.6% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Jun · busiest ÷ quietest = 1.6×
Competition
- GU Energy51%
- Honey Stinger26%
- HÜMA CHIA ENERGY GEL12%
- BARE PERFORMANCE NUTRITION4%
- HNY+3%
- Precision Hydration2%
- Other (2 brands)2%
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them. 8 brands and 333 sellers compete here.
Brands
8 flat
was 8 a year ago
Sellers
333
Top 5 brand share
96%
Product shelf
All 26 tracked products in this niche.
Honey Stinger Organic Fruit Smoothie Energy Gel Gluten Free & Caffeine Free for Exercise Running and Performance Sports Nutrition for Home & Gym Pre and Mid Workout 12 Pack 13.2 Ounce
Honey Stinger
$17.274.6★2,336 reviews
GU Energy Original Energy Gels Caffeine-Free Mixed - 24 Count
GU Energy
$33.854.6★1,237 reviews
GU Energy Original Sports Nutrition Energy Gel Vegan Gluten-Free Kosher and Dairy-Free On-the-Go Energy for Any Workout 8-Count Tri-Berry
GU Energy
$15.844.6★3,272 reviews
Huma Chia Energy Gel Variety 12 Gels
HÜMA CHIA ENERGY GEL
$29.914.6★3,002 reviews
GU Energy Original Energy Gels Assorted Flavors - 24 Count
GU Energy
$46.744.7★7,440 reviews
Honey Stinger Gold Energy Gel Gluten Free & Caffeine Free for Exercise Running and Performance Sports Nutrition for Home & Gym Pre and Mid Workout 12 Pack 13.2 Ounce
Honey Stinger
$15.984.5★1,191 reviews
GU Energy Original Sports Nutrition Energy Gel Vegan Gluten-Free Kosher and Dairy-Free On-the-Go Energy for Any Workout 24-Count Assorted Indulgent Flavors
GU Energy
$45.624.8★2,288 reviews
GU Energy Roctane Ultra Endurance Energy Gel Vegan Gluten-Free Kosher and Dairy-Free On-The-Go Sports Nutrition for Running Biking Hiking or Skiing Assorted Flavors 24-Count
GU Energy
$59.244.7★2,167 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“Best flavor”
“Good energy”
“No complaints”
“Easy to use”
“Does well on my stomach too”
“The health impact was very noticeable for me”
“have a great texture”
“Sweet and easy to swallow”
“it gets the job done”
What buyers complain about
“Disgusting taste”
“Not worth it”
“Did not like the flavor”
“Not what I was expecting a little to thick”
“Bad texture”
“A little too sweet”
“Package leakage”
“Very salty”
“Kinda dry”
“Too big a package for little substance”
Top return reasons
- Value For Money18%
- Taste-Overall18%
- Stale/Rotten/Spoiled9%
- Powdered/Crumbled9%
- Flavor9%
- Quality-Overall5%
- Regulates Digestion5%
- Advertised Vs Actual Product5%
- Ingredients-Overall5%
- Product Condition5%