hsa store eligible nutritional supplement only
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$3.4M$3.4M/yr · 1.8M searches
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.49avg listing price — sweet spot $15–$100
Price range
Good$3.53–$27.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Review moat
Bad16,395.77avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
62
Top-5 brand share
100%
Open market
0%
- MiraLAX76%
- Dulcolax20%
- Amazon Basic Care3%
- OLLY2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MiraFIBER Gummies from The Makers of MiraLAX 8g Per Serving with B Vitamins Metabolism Support Gut Health for Men & Women Prebiotic Fiber Gummies for Adults Mixed Fruit Flavor 72Ct
MiraLAX$14.754.4★9,595 rev
MiraFAST Soft Chews from the Makers of MiraLAX Gentle Constipation Relief Fast Acting Stimulant Free Saline Laxative Magnesium Hydroxide Blueberry & Raspberry Flavor 60ct
MiraLAX$20.364.4★6,782 rev
Dulcolax Saline Laxative Soft Chews Fast-Acting Laxative Gentle Constipation Relief Mixed Berry Flavor Magnesium Hydroxide 1200 mg 30 Count Occasional Constipation.
Dulcolax$9.974.3★21,796 rev
MiraFAST Kids Soft Chews from The Makers of MiraLAX Gentle Constipation Relief for Kids 4+ and Adults Fast Acting Saline Laxative Stimulant Free Saline Laxative Mixed Berry Flavor 15ct
MiraLAX$6.014.2★158 rev
Dulcolax Stimulant Laxative Tablets Effective & Predictable Overnight Relief Bisacodyl 5 mg (50ct)
Dulcolax$10.124.7★21,341 rev
Newest
by launch date
MiraFIBER Gummies from The Makers of MiraLAX 8g Per Serving with B Vitamins Metabolism Support Gut Health for Men & Women Prebiotic Fiber Gummies for Adults Mixed Fruit Flavor 72Ct
MiraLAX$14.479,595 rev
MiraFAST Kids Soft Chews from The Makers of MiraLAX Gentle Constipation Relief for Kids 4+ and Adults Fast Acting Saline Laxative Stimulant Free Saline Laxative Mixed Berry Flavor 15ct
MiraLAX$6.01158 rev
Dulcolax Daily Gut Support Gummies Magnesium Formula Stimulant-Free Berry Flavor 60 Count
Dulcolax$17.44253 rev
MiraFAST Soft Chews from the Makers of MiraLAX Gentle Constipation Relief Fast Acting Stimulant Free Saline Laxative Magnesium Hydroxide Blueberry & Raspberry Flavor 60ct
MiraLAX$20.366,782 rev
MiraFIBER Gummies from The Makers of MiraLAX 8g Per Serving with B Vitamins Metabolism Support Gut Health for Men & Women Prebiotic Fiber Gummies for Adults Mixed Fruit Flavor 72Ct
MiraLAX$14.759,595 rev
Trending
90-day click momentumMiraFIBER Gummies from The Makers of MiraLAX 8g Per Serving with B Vitamins Metabolism Support Gut Health for Men & Women Prebiotic Fiber Gummies for Adults Mixed Fruit Flavor 72Ct
MiraLAX$14.474.4★
Dulcolax Daily Gut Support Gummies Magnesium Formula Stimulant-Free Berry Flavor 60 Count
Dulcolax$17.444.5★
MiraFAST Kids Soft Chews from The Makers of MiraLAX Gentle Constipation Relief for Kids 4+ and Adults Fast Acting Saline Laxative Stimulant Free Saline Laxative Mixed Berry Flavor 15ct
MiraLAX$6.014.2★
Dulcolax Stimulant Laxative Tablets Predictable & Effective Constipation Relief Relieves Straining & Bloating Bisacodyl 5 mg 100 Count
Dulcolax$16.984.7★
MiraLAX Laxative Powder Gentle Constipation Relief for Adults Stool Softener with PEG 3350 Nonstimulant Laxative No Harsh Side Effects Includes Stirrer 14 Count
MiraLAX$14.654.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Works smoothly”
“Good taste”
“As advertised”
“Great deal”
“Very effective product”
“easy to digest”
“these are very convenient for on the go”
“Easy To Swallow”
“Gentle for you”
“doesnt upset your tummy”
What buyers complain about
“DIDN'T WORK FOR ME”
“Bad aftertaste”
“The recommended dosage was way too much for me”
“Waste of money”
“Not as good as benifiber chewables”
“I have been very bloated”
“cant understand making it so difficult to open”
“side effects vary person to person however both times Ive taken this it has made my stomach feel so bad that I have had to run to the bathroom multiple times”
“I've having problems with constipation for quite a while”
“started getting pains”