honest shampoo and body wash refill
Skip it33/100a concentrated shelf (top 5 take 95% of clicks) — honest shampoo and body wash refill doesn't clear our bar today.
Market/yr
$108K
Growth (1y)
+80.3%
Products
7
Brands
2
was 3 a year ago
Sellers
518
Price range
$5.82–$25.78
Returns
0.4%
Rating
4.5★
Skip it
Scored 33/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +80.3% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.No pronounced peak months · busiest ÷ quietest = 1.4×
Competition
- The Honest Company74%
- Johnson's Baby26%
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack. 2 brands and 518 sellers compete here.
Brands
2 falling
was 3 a year ago
Sellers
518
Top 5 brand share
100%
Product shelf
All 7 tracked products in this niche.
The Honest Company 2-in-1 Cleansing Shampoo Body Wash Refill Carton Gentle for Baby Naturally Derived Tear-free Hypoallergenic Lavender Calm 32 fl oz
The Honest Company
$24.724.7★46,427 reviews
Johnsons Baby Head-To-Toe Gentle Baby Body Wash & Shampoo Tear-Free & Hypoallergenic Baby Body Wash & Shampoo for Newborns Sensitive Skin & Hair Value Size Wash Refill 33.8 fl. oz
Johnson's Baby
$8.444.7★33,651 reviews
The Honest Company 2-in-1 Cleansing Shampoo Body Wash Refill Carton Gentle for Baby Naturally Derived Tear-free Hypoallergenic Citrus Vanilla Refresh 32 fl oz
The Honest Company
$23.624.7★46,427 reviews
The Honest Company 2-in-1 Cleansing Shampoo + Body Wash Gentle Enough for Baby Dermatologist Tested Tear-Free Hypoallergenic Fragrance-Free
The Honest Company
$25.784.7★46,427 reviews
Johnsons Baby Shampoo with Aloe Vera & Vitamin B5 Tear Free Newborn Essentials No added Parabens & Sulfates Hypoallergenic Baby Essentials 20.3 fl. oz
Johnson's Baby
$5.824.7★5,792 reviews
Johnsons Baby Head-To-Toe Body Wash and Shampoo Refill Duo Tear-Free & Hypoallergenic Baby Body Wash & Shampoo for Newborns Sensitive Skin & Hair Value Size Refill Bottles 33.8 fl. oz
Johnson's Baby
$19.353.0★2 reviews
The Honest Company Foaming Bubble Bath Refill Lavender Calm Scent Tear-Free Hypoallergenic Naturally Derived Gentle for Baby 32 fl oz
The Honest Company
$24.774.7★35,711 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great smell”
“Large bottle and excellent product”
“Best price”
“Gentle for skin”
“My scalp is clean”
“Is as advertised love this for my daughter”
“it works great as a facial wash”
“has no discomfort or irritation after use”
“Which opened easier”
“It cleans the hair effectively without drying out the scalp”
What buyers complain about
“it does not smell like a baby”
“THE CAUSE OF BABY ACNE AND SKIN RASH”
“bigger that I expected”
“Broke”
“leaked out”
“a little expensive for what it is”
“This shampoo has no cleaning power”
“it was very deceptive picture”
“dispenser pump is poor quality”
“I would not recommend for any infant”
Top return reasons
- Leak-Proof40%
- Smell15%
- Advertised Vs Actual Product10%
- Size-Overall7%
- Ingredients-Overall5%
- Value For Money3%
- Dispensing Mechanism3%
- Functionality-Overall2%
- Product Condition2%
- Vitamin2%