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hiya vitamins kids

Skip it44/100

a concentrated shelf (top 5 take 84% of clicks) — hiya vitamins kids doesn't clear our bar today.

Market/yr

$1.3M

Growth (1y)

+46.5%

Products

8

Brands

1

was 2 a year ago

Sellers

2

Price range

$34.68–$69.91

Returns

0.0%

Rating

4.3★

44/100

Skip it

Scored 44/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
38
×0.30
Growth
49
×0.30
Competition
8
×0.20
Quality gap
60
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +46.5% year over year.
27K13KPrime Day '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Jul · busiest ÷ quietest = 2.5×

Competition

100%FIRST DAY
  • FIRST DAY100%
  • Other0%

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack. 1 brands and 2 sellers compete here.

Brands

1 falling

was 2 a year ago

Sellers

2

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 8 tracked products in this niche.

First Day Kids Multivitamin Gummies Age 4+ Strawberry & Orange - Kids Vitamins Multivitamin Gummy A C D3 K2 B1 B2 B6 B12 Folate Immunity & Brain Function Vegan - 30 Day Supply Packaging May Vary

First Day Kids Multivitamin Gummies Age 4+ Strawberry & Orange - Kids Vitamins Multivitamin Gummy A C D3 K2 B1 B2 B6 B12 Folate Immunity & Brain Function Vegan - 30 Day Supply Packaging May Vary

FIRST DAY

$38.504.3★3,053 reviews

Toddler Multivitamin Gummies for Ages 2 & 3 No Fake Sugars No Artificial Colors No Fillers Choline 10 Essential Nutrients 21 Organic Superfoods Clean Label Purity Award 60 Count

Toddler Multivitamin Gummies for Ages 2 & 3 No Fake Sugars No Artificial Colors No Fillers Choline 10 Essential Nutrients 21 Organic Superfoods Clean Label Purity Award 60 Count

FIRST DAY

$34.684.5★394 reviews

FIRST DAY Kids Multivitamin Gummies Age 4+ Strawberry & Orange - Kids Vitamins Multivitamin Gummy A C D3 K2 B1 B2 B6 B12 Folate Immunity & Brain Function Vegan - 60 Day Supply Packaging May Vary

FIRST DAY Kids Multivitamin Gummies Age 4+ Strawberry & Orange - Kids Vitamins Multivitamin Gummy A C D3 K2 B1 B2 B6 B12 Folate Immunity & Brain Function Vegan - 60 Day Supply Packaging May Vary

FIRST DAY

$68.824.3★3,053 reviews

FIRST DAY Vitamins for Teens - Teen Multi Vitamins for Girls & Boys 12-17 Organic Fruit & Veggie Blend - 12 Key Nutrients: Vitamins A B1 B2 B6 B9 B12 C D3 E K2-30 Day Supply

FIRST DAY Vitamins for Teens - Teen Multi Vitamins for Girls & Boys 12-17 Organic Fruit & Veggie Blend - 12 Key Nutrients: Vitamins A B1 B2 B6 B9 B12 C D3 E K2-30 Day Supply

FIRST DAY

$38.324.1★1,512 reviews

FIRST DAY Kids Magnesium Citrate Gummies (Ages 4+) with No Melatonin | Calm Kids Magnesium Gummies | Bedtime Supplement for Better Sleep with Suntheanine L-Theanine | Strawberry | 30-Days Supply

FIRST DAY Kids Magnesium Citrate Gummies (Ages 4+) with No Melatonin | Calm Kids Magnesium Gummies | Bedtime Supplement for Better Sleep with Suntheanine L-Theanine | Strawberry | 30-Days Supply

FIRST DAY

$36.804.4★377 reviews

FIRST DAY Womens Multivitamin Gummies for Energy Hair & Overall Health Daily Multivitamin with Organic Superfood Blend Methylated Folate Zinc & Biotin Vegan No Junk 60 Gummies

FIRST DAY Womens Multivitamin Gummies for Energy Hair & Overall Health Daily Multivitamin with Organic Superfood Blend Methylated Folate Zinc & Biotin Vegan No Junk 60 Gummies

FIRST DAY

$38.984.4★754 reviews

Kids Brain Gummies with Phosphatidylserine (PS) Cognizin Citicoline & Vitamin B3 | Ages 4+ | Focus Attention & Calm | Organic Vegan Caffeine-Free Gluten-Free | 30-Day Supply

Kids Brain Gummies with Phosphatidylserine (PS) Cognizin Citicoline & Vitamin B3 | Ages 4+ | Focus Attention & Calm | Organic Vegan Caffeine-Free Gluten-Free | 30-Day Supply

FIRST DAY

$47.824.3★178 reviews

FIRST DAY Vitamins for Teens - Teen Multi Vitamins for Girls & Boys 12-17 Organic Fruit & Veggie Blend - 12 Key Nutrients: Vitamins A B1 B2 B6 B9 B12 C D3 E K2-60 Day Supply

FIRST DAY Vitamins for Teens - Teen Multi Vitamins for Girls & Boys 12-17 Organic Fruit & Veggie Blend - 12 Key Nutrients: Vitamins A B1 B2 B6 B9 B12 C D3 E K2-60 Day Supply

FIRST DAY

$69.914.1★1,515 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Vitamin25%

“Delicious vitamins”

Taste-Overall16%

“Absolutely delicious”

Quality-Overall7%

“Good quality”

Ingredients-Overall6%

“Clean ingredients”

Sleep Quality6%

“Better sleep quality”

Ease Of Use4%

“Such an easy”

Nutritional Content4%

“so this is perfect for extra nutrition”

Ease Of Chewing/Swallowing3%

“easy to chew”

Flavor3%

“Flavor is good”

Vegan/Organic1%

“The organic fruit”

What buyers complain about

Taste-Overall19%

“Horrible taste”

Vitamin12%

“Horrible flavor, vitamins all stick together”

Smell9%

“Smell horrible”

Value For Money6%

“Too expensive”

Sleep Quality5%

“it definately did not help him sleep whatsoever”

Adhesion/Stickiness5%

“Super stuck together and sticky”

Flavor4%

“Orange flavor is awful”

Ease Of Chewing/Swallowing3%

“Very chewy”

Quality-Overall3%

“Product refunded for quality”

Functionality-Overall2%

“Did not work”

Top return reasons

  • Taste-Overall25%
  • Vitamin21%
  • Hard Feel7%
  • Leak-Proof7%
  • Stale/Rotten/Spoiled7%
  • Adhesion/Stickiness7%
  • Artificial Sweeteners7%
  • Smell7%
  • Flavor7%
  • Functionality-Overall4%

Data scraped July 5, 2026 · Marketplace baseline: 4.4★ avg rating · $22.72 median price · 2.2% median returns across 14,725 tracked niches.