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53

hilma gas and bloat relief

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 55Growth 28Conversion 93Competition 18Returns 100Price range 85Avg price 83Brand share 0Review moat 73Quality gap 67

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Great11.4%

search→purchase rate — share of searches ending in a sale

Price range

Great$9.80–$51.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$18.11

avg listing price — sweet spot $15–$100

Review moat

Good565.15

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$398K

$398K/yr · 193K searches

Growth

Okay+2.7%

90-day search growth — must beat 0% to launch

Competition

Bad78%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

185

Top-5 brand share

100%

Open market

0%

  • Hilma73%
  • Boiron14%
  • Wonderbelly11%
  • Hima1%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$40K20%$80K30%$119K40%$159K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.
7K5KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall13%

“Great taste”

Efficiency12%

“Effective”

Regulates Digestion9%

“doesnt cause drowsiness or interfere with digestion”

Quality-Overall8%

“Better than other brands”

Acid Regulator/Stomach Ache Relief8%

“These really soothe my stomach”

Advertised Vs Actual Product4%

“Works as it should”

Ingredients-Overall3%

“I like that these have natural ingredients”

Flavor3%

“Good flavor”

Ease Of Use3%

“They are easy to put in your purse to take with you on the go”

Natural Ingredients2%

“The ingredients are natural”

What buyers complain about

Functionality-Overall20%

“Not effective”

Taste-Overall9%

“Taste terrible”

Acid Regulator/Stomach Ache Relief7%

“made my stomach rumble”

Value For Money5%

“They are expensive”

Pain Relief-Overall4%

“discomfort from gas in a way other meds haven't”

Regulates Digestion4%

“I have had digestive issues since birth”

Dosage3%

“Take higher doses”

Advertised Vs Actual Product2%

“False Advertising”

Size-Overall2%

“Pills are bigger than expected”

Nutritional Content2%

“I really struggle with getting enough fiber in my day”

Top return reasons

Joint Pain67%
Comfort-Overall33%