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high fiber protein powder

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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 11Growth 24Conversion 57Competition 30Returns 100Price range 80Avg price 95Brand share 5Review moat 20Quality gap 55

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$24.12

avg listing price — sweet spot $15–$100

Price range

Great$7.43–$46.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-1.1%

90-day search growth — must beat 0% to launch

Review moat

Bad13,839.29

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$44K

$44K/yr · 37K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

602

Top-5 brand share

98%

Open market

0%

  • Orgain55%
  • Premier Protein22%
  • Manitoba Harvest13%
  • RSP NUTRITION5%
  • PB23%
  • Venture Pal2%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$9K30%$13K40%$17K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.
4K3KPrime Day '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 3.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall27%

“Amazing taste”

Nutritional Content18%

“Good amount of protein”

Flavor9%

“Great vanilla flavor”

Quality-Overall7%

“Reliable product”

Vegan/Organic4%

“its organic”

Solubility4%

“Powder mixes well”

Value For Money3%

“Best price”

Blend/Ratio3%

“it blends really well”

Ingredients-Overall2%

“Clean ingredients”

Sweetness1%

“This offers a perfect balance of sweetness”

What buyers complain about

Taste-Overall25%

“Bad aftertaste”

Flavor7%

“The flavor is weird”

Nutritional Content6%

“could be misleading as far as what nutritional value youre getting”

Sweetness6%

“Sickeningly sweet”

Texture/Consistency-Overall4%

“Odd Texture”

Value For Money4%

“Waste of money”

Artificial Sweeteners3%

“Tastes like just artificial sugar”

Solubility2%

“It doesnt mix very well”

Allergies1%

“Made me sick”

Dilute/Watery1%

“Mixed with over recommended amount of water twice”

Top return reasons

Taste-Overall33%
Ease Of Use17%
Product Condition17%
Flavor8%
Vitamin8%
Color8%
Smell8%