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52

hidradenitis suppurativa soap

Worth a look

Shows low returns (0.4%), but a small market ($99K/yr) keeps it on the watch list.

Market size 25Growth 51Conversion 69Competition 47Returns 98Price range 76Avg price 95Brand share 28Review moat 27Quality gap 37

Returns

Incredible0.4%

return rate — above 6% kills the launch gate

Avg price

Incredible$25.17

avg listing price — sweet spot $15–$100

Price range

Great$5.60–$44.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Growth

Good+22.1%

90-day search growth — must beat 0% to launch

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,842.87

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$99K

$99K/yr · 62K searches

Competition

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

102

Top-5 brand share

88%

Open market

9%

  • CLn69%
  • Generic6%
  • Mölnlycke6%
  • SOME BY MI4%
  • Katialis3%
  • Hibiclens3%
  • Open — no brand owns it (4 brands, 9%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$10K20%$20K30%$30K40%$39K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 88 weeks — +22.1% search growth over the last 90 days.
6K4KPrime Day '25Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 4.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Good product, worked as advertised”

Smell11%

“No odd smells”

Efficiency10%

“Works ok”

Cleansing8%

“Rinses clean”

Advertised Vs Actual Product7%

“Exactly as pictured”

Value For Money6%

“Good deal”

Suitability Combination Skin5%

“great for the skin”

Soft Feel4%

“keeps my skin soft”

Ease Of Cleaning3%

“Good Cleanser”

Ease Of Use3%

“Extremely easy to use in the shower”

What buyers complain about

Smell14%

“Odd smell”

Allergies10%

“Allergic reaction”

Value For Money10%

“expensive”

Functionality-Overall9%

“No result”

Size-Overall5%

“Bottle was smaller than expected”

Moist/Dry5%

“A little drying to be expected”

Skin Health3%

“Dried my skin out & burned me”

Leak-Proof2%

“Leaking”

Sensitivity-Overall1%

“Product may be too harsh for sensitive skin”

Quality-Overall1%

“Junk”

Top return reasons

Leak-Proof21%
Size-Overall17%
Smell12%
Advertised Vs Actual Product9%
Functionality-Overall9%
Value For Money9%
Product Condition3%
Motor Power3%
Defective Material/Parts2%
Moist/Dry2%