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55

herpes treatment genital

Worth a look

Shows low returns (0.1%), but soft demand (-5.1% this quarter) keeps it on the watch list.

Market size 66Growth 22Conversion 73Competition 37Returns 100Price range 68Avg price 88Brand share 29Review moat 30Quality gap 68

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Avg price

Great$20.33

avg listing price — sweet spot $15–$100

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$7.75–$30.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$653K

$653K/yr · 478K searches

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,523.57

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-5.1%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

71

Top-5 brand share

88%

Open market

10%

  • FemiClear59%
  • Herstat10%
  • terrasil8%
  • Terramed Just Think Comfort7%
  • Bronson3%
  • Roycederm3%
  • Open — no brand owns it (5 brands, 10%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$65K20%$131K30%$196K40%$261K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.
10K6KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“The tablets are good quality”

Efficiency17%

“it does work”

Smell6%

“Interesting smell”

Advertised Vs Actual Product5%

“As advertised”

Cold Relief4%

“Helps with cold sore”

Value For Money4%

“Worth the money”

Ease Of Use4%

“Easy to use”

Allergies2%

“No irritation”

Soft Feel2%

“Feels good”

Immunity Booster2%

“Comprehensive Immune Support Supplement”

What buyers complain about

Smell29%

“Weird smell”

Functionality-Overall7%

“Does not work well”

Size-Overall7%

“Too big”

Allergies5%

“severe allergic reaction”

Value For Money5%

“Waste of Money”

Pain Relief-Overall3%

“it was starting to hurt”

Ease Of Chewing/Swallowing2%

“Hard to swallow”

Side Effects2%

“Made symptoms worse”

Sensitivity-Overall2%

“it was burning the area”

Oily/Greasy1%

“it's like oil coming out of the tube when I put it on”

Top return reasons

Smell27%
Functionality-Overall15%
Advertised Vs Actual Product11%
Defective Material/Parts9%
Leak-Proof7%
Size-Overall6%
Ingredients-Overall5%
Quality-Overall4%
Sensitivity-Overall3%
Material Quality3%