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herda pumice stone

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Soft demand (-98.7% this quarter) — this niche doesn't clear our bar today.

Market size 5Growth 0Conversion 72Competition 0Returns 97Price range 0Avg price 24Brand share 0Review moat 25Quality gap 22

Returns

Incredible0.6%

return rate — above 6% kills the launch gate

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,576

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$8.49

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$20K

$20K/yr · 35K searches

Growth

Bad-98.7%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$7.91–$9.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2

Sellers

4

Top-5 brand share

100%

Open market

0%

  • Herda88%
  • FALAMON12%

Product shelf

All 2 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 19 weeks — -98.7% search growth over the last 90 days.
2K1KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning23%

“Cleans well”

Value For Money17%

“Best price”

Quality-Overall13%

“Great product”

Efficiency9%

“It did an okay job on my sink”

Advertised Vs Actual Product8%

“Product is as advertised”

Ease Of Use5%

“Easy to use”

Product Condition3%

“they look brand new”

Stain Resistance3%

“If you have hard to remove stains in the kitchen, buy these”

Durability3%

“durable enough to get those deposits off”

Scratch Resistance1%

“didn't scratch the toilet bowl”

What buyers complain about

Functionality-Overall16%

“Don't work”

Stain Resistance13%

“Did not remove stains from oven grates”

Adhesion/Stickiness8%

“It did take most of a stick to remove the buildup”

Quality-Overall8%

“Cheap”

Ease Of Cleaning7%

“I have to scrub harder”

Rusts/Corrodes6%

“its inevitable that youre going to have to clean the rust stains out”

Durability5%

“The durability is short”

Color4%

“preferably not blue ones”

Size-Overall3%

“they are large”

Hard Feel2%

“rough on the hands”

Top return reasons

Functionality-Overall21%
Cleaning Modes14%
Advertised Vs Actual Product10%
Defective Material/Parts9%
Scratch Resistance8%
Value For Money6%
Size-Overall5%
Material Quality4%
Hard Feel3%
Product Condition3%