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54

hemp protein powder

Worth a look

Shows low returns (0.0%), but soft demand (+1.1% this quarter) keeps it on the watch list.

Market size 55Growth 26Conversion 60Competition 31Returns 100Price range 78Avg price 95Brand share 31Review moat 46Quality gap 73

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$25.57

avg listing price — sweet spot $15–$100

Price range

Great$5.80–$50.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Market size

Good$381K

$381K/yr · 284K searches

Review moat

Okay1,852.05

avg incumbent reviews — the moat a new listing must climb

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Okay+1.1%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

602

Top-5 brand share

87%

Open market

9%

  • Nutiva26%
  • 365 by Whole Foods Market22%
  • Manitoba Harvest17%
  • Anthony's16%
  • Cantein5%
  • Sunwarrior4%
  • Open — no brand owns it (5 brands, 9%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$38K20%$76K30%$114K40%$152K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.1% search growth over the last 90 days.
6K4KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Nutritional Content20%

“Good protein for the price”

Taste-Overall12%

“Good taste”

Quality-Overall11%

“Good staff”

Solubility6%

“Blends well”

Value For Money5%

“Very affordable”

Flavor4%

“Flavor is good”

Blend/Ratio4%

“Mixes well in a blender”

Advertised Vs Actual Product3%

“it is as advertised”

Vegan/Organic3%

“I love that its organic plus the added fiber keeps me feeling full longer”

Ingredients-Overall2%

“Such simple ingredients that you cant go wrong”

What buyers complain about

Taste-Overall31%

“the taste is off”

Solubility6%

“so no it won't dissolve in water”

Texture/Consistency-Overall5%

“texture being terrible :”

Flavor5%

“the flavor is so bad”

Bitter4%

“It is bitter”

Nutritional Content4%

“Not 50% content of protein just maybe 5 grams per serving”

Smell3%

“Has a strong odor”

Dilute/Watery3%

“it would be better it it actually absorbed the water”

Acid Regulator/Stomach Ache Relief2%

“My stomach did not like this”

Color2%

“Don't let the color of the package fool”