hemorrhoid treatment
Worth a lookShows a $15.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$15.5M$15.5M/yr · 4.7M searches
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible18.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.50avg listing price — sweet spot $15–$100
Price range
Good$5.43–$35.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Review moat
Bad19,229.35avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
93
Top-5 brand share
98%
Open market
0%
- Preparation H58%
- Doctor Butler's14%
- Amazon Basic Care10%
- TUCKS9%
- REVIVOL-XR6%
- Ebanel2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Preparation H Hemorrhoid Symptom Treatment Cream (0.9 Ounce Tube) Maximum Strength Multi-Symptom Pain Relief with Aloe
Preparation H$7.624.6★41,988 rev
Doctor Butlers Hemorrhoid & Fissure Ointment - Hemorrhoid Cream with Lidocaine and Phenylephrine HCl for Fast-Acting Relief of Pain Swelling Discomfort and Itching (1 oz)
Doctor Butler's$26.534.3★25,672 rev
Amazon Basic Care Hemorrhoid Ointment Fast-Acting Pain Relief Relieves Burning Itching Swelling and Discomfort 2 ounce (Pack of 1)
Amazon Basic Care$5.434.5★5,214 rev
Preparation H Hemorrhoid Symptom Treatment Ointment Itching Burning and Discomfort Relief Tube 2 Ounce
Preparation H$12.684.7★17,031 rev
REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz
REVIVOL-XR$27.054.4★3,754 rev
Newest
by launch date
Tucks Triple Relief Hemorrhoidal Cream Maximum Strength Pain Relief from Burning Itching and Discomfort with Witch Hazel Treatment Brand Used by Hospitals 0.9oz. (26g)
TUCKS$8.131,062 rev
Ebanel 5% Lidocaine Hemorrhoid Treatment Cream with Witch Hazel Phenylephrine Horse Chestnut Vitamin B6 Zinc Oxide External and Internal Hemorrhoids Treatment Burn Itch Pain Relief Anal Cream
Ebanel$29.476,446 rev
REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz
REVIVOL-XR$27.053,754 rev
Doctor Butlers Advanced Hemorrhoid & Fissure Ointment - Lidocaine Hemorrhoid Treatment and Fissure Treatment Extra Strength Formula Heals and Provides Fast Pain and Itch Relief* (1.5 oz.)
Doctor Butler's$33.632,838 rev
Amazon Basic Care Hemorrhoid Ointment Fast-Acting Pain Relief Relieves Burning Itching Swelling and Discomfort 2 ounce (Pack of 1)
Amazon Basic Care$5.435,214 rev
Trending
90-day click momentumDoctor Butlers Advanced Hemorrhoid & Fissure Ointment - Lidocaine Hemorrhoid Treatment and Fissure Treatment Extra Strength Formula Heals and Provides Fast Pain and Itch Relief* (1.5 oz.)
Doctor Butler's$33.634.3★
REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz
REVIVOL-XR$27.054.4★
PREPARATION H Hemorrhoid Symptom Treatment Suppositories Burning Itching and Discomfort Relief (48 Count)
Preparation H$35.364.6★
Amazon Basic Care Hemorrhoid Ointment Fast-Acting Pain Relief Relieves Burning Itching Swelling and Discomfort 2 ounce (Pack of 1)
Amazon Basic Care$5.434.5★
Preparation H Hemorrhoid Symptom Treatment Ointment Itching Burning and Discomfort Relief Tube 2 Ounce
Preparation H$12.684.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Works well as needed”
“Great product & came as described”
“As described”
“Worth it”
“Easy to use”
“These wipes are soothing”
“comfortable to use”
“Decreases inflammation and swelling”
“Good stuff, soothes itching and helps healing”
“Very good & great relief of irritation”
What buyers complain about
“no results”
“its expensive”
“Painful”
“Allergic reaction”
“the cap was to big”
“Cheap made”
“Unbelievably hard to use”
“Not as they were”
“This did nothing for the itch at all”
“they seem thicker”