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56

hemorrhoid suppository

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 17Conversion 98Competition 9Returns 100Price range 73Avg price 86Brand share 18Review moat 30Quality gap 72

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible16.5%

search→purchase rate — share of searches ending in a sale

Market size

Incredible$3.2M

$3.2M/yr · 984K searches

Avg price

Great$19.59

avg listing price — sweet spot $15–$100

Price range

Good$7.31–$35.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,526.44

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-16.0%

90-day search growth — must beat 0% to launch

Competition

Bad89%

top-5 click share — a locked-up shelf

Competition

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

58

Top-5 brand share

93%

Open market

5%

  • Preparation H64%
  • Anusol12%
  • NeilMed9%
  • Terramed Just Think Comfort5%
  • Generic3%
  • REVIVOL-XR2%
  • Open — no brand owns it (2 brands, 5%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$478K30%$956K45%$1.4M60%$1.9M101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.0% search growth over the last 90 days.
25K15KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Excellent product”

Efficiency18%

“Does work”

Advertised Vs Actual Product12%

“As advertised”

Inflammation5%

“Good pain / inflammation reliever”

Value For Money5%

“Good price”

Ease Of Use5%

“Easy to use”

Itch Relief2%

“Pain, swelling and itching went away”

Ease Of Application2%

“Easy application”

Skin Health2%

“This cream really works well”

Strength1%

“Effective”

What buyers complain about

Value For Money10%

“Waste of money”

Pain Relief-Overall9%

“Provided no relief”

Quality-Overall9%

“Low quality”

Durability9%

“Fell apart”

Ease Of Use9%

“Very hard to open”

Functionality-Overall8%

“Not effective”

Moist/Dry6%

“it was very dry”

Size-Overall3%

“I think these are too short”

Allergies2%

“after that it made very bad irritation”

Strength2%

“They break super easy”

Top return reasons

Joint Pain16%
Advertised Vs Actual Product16%
Size-Overall16%
Ingredients-Overall13%
Quality-Overall10%
Functionality-Overall7%
Pain Relief-Overall7%
Ease Of Use3%
Hard Feel3%
Side Effects3%