hemorrhoid spray
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$17.37avg listing price — sweet spot $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.98–$27.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$121K$121K/yr · 89K searches
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Review moat
Bad8,693.38avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
78
Top-5 brand share
93%
Open market
4%
- Preparation H42%
- Doctor Butler's29%
- EBANEL LABORATORIES11%
- Juztec5%
- Norms5%
- TUCKS3%
- Open — no brand owns it (2 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Preparation H Rapid Relief Hemorrhoidal Spray with Lidocaine for Itching Burning and Pain Relief - 3.8 Oz Bottle
Preparation H$19.844.3★256 rev
Doctor Butlers Hemorrhoid Spray - Hemorrhoid Treatment and Medicated Cleansing Solution with Witch Hazel and Aloe Vera to Help withDiscomfort Itch Relief and Swelling* (3oz)
Doctor Butler's$16.854.2★2,229 rev
Doctor Butlers Advanced Relief Hemorrhoid Spray Advanced Relief Hemorrhoid Treatment Spray with Witch Hazel to Help with Sensitive Skin Itch Relief and Swelling Relief* (5oz)
Doctor Butler's$23.814.2★2,229 rev
Ebanel 5% Lidocaine Spray Pain Relief Numb520 Burn Itch Relief Numbing Spray for Skin Topical Anesthetic Postpartum Hemorrhoid Treatment with Phenylephrine for Local and Anorectal Uses
EBANEL LABORATORIES$20.054.0★14,575 rev
Preparation H Soothing Relief Cooling Spray No-touch Witch Hazel Spray for Irritated Skin Relief - 2x2.7 Oz Bottles
Preparation H$13.284.3★1,933 rev
Newest
by launch date
Norms Cooling Hemorrhoid Spray Maximum Strength Touch-Free Relief with Phenylephrine Witch Hazel Aloe Shrinks Swelling Calms Itching Soothes on Contact 3oz Spray
Norms$16.7779 rev
Doctor Butlers Advanced Relief Hemorrhoid Spray Advanced Relief Hemorrhoid Treatment Spray with Witch Hazel to Help with Sensitive Skin Itch Relief and Swelling Relief* (5oz)
Doctor Butler's$23.812,229 rev
REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz
REVIVOL-XR$27.053,754 rev
Juztec Hemorrhoid - Fast Relief with Hemocare Herbal Hemorrhoids Spray & Analese Numb Cream (2 PCS)
Juztec$20.61168 rev
Juztec Hemorrhoid Treatment - Fast Relief with Hemocare Herbal Hemorrhoids Spray & Analese Numb Cream (1 PCS)
Juztec$17.73168 rev
Trending
90-day click momentumDoctor Butlers Advanced Relief Hemorrhoid Spray Advanced Relief Hemorrhoid Treatment Spray with Witch Hazel to Help with Sensitive Skin Itch Relief and Swelling Relief* (5oz)
Doctor Butler's$23.814.2★
REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz
REVIVOL-XR$27.054.4★
Preparation H Rapid Relief Hemorrhoidal Spray with Lidocaine for Itching Burning and Pain Relief - 3.8 Oz Bottle
Preparation H$19.844.3★
Preparation H Rapid Relief Hemorrhoid Cream with Lidocaine Numbing Relief for Swelling Pain Burning and Itching - 1 Oz Tube
Preparation H$26.084.6★
Preparation H Hemorrhoid Flushable Wipes with Witch Hazel for Skin Irritation Relief - 48 Count
Preparation H$5.984.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.7% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great product & came as described”
“Works Well”
“Exactly as described”
“Worth It”
“These wipes are soothing”
“Easy to use”
“Great comfort”
“Decreases inflammation and swelling”
“this helped soothe any itching or pain while healing”
“These are a life saver they helped me so much after I had my baby”
What buyers complain about
“its expensive”
“Not effective”
“So painful”
“Difficult to use”
“this time its a little bigger”
“then stopped working”
“Does not perform to description”
“Inside was leaking liquid”
“it honestly was kind of itchy”
“Burns instantly and intensely”