hemorrhoid ice pack
Skip itA concentrated shelf (top 5 take 77% of clicks) — this niche doesn't clear our bar today.
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 6% kills the launch gate
Avg price
Good$14.63avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$7.62–$23.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Market size
Okay$119K$119K/yr · 81K searches
Review moat
Bad8,519.42avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 rising
Sellers
68
Top-5 brand share
77%
Open market
18%
- Hemorrwedge41%
- Generic15%
- HI FINE CARE9%
- Ruheaou7%
- Frida Mom6%
- PhysioNatural5%
- Open — no brand owns it (6 brands, 18%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hemorrwedge Hemorrhoid Ice Pack for Relief & Cooling Support Twin Gel Pack with Hygienic Case Reusable Cold Therapy for Hemorrhoids Swelling Postpartum & Discomfort Water-Based Gel
Hemorrwedge$16.094.2★3,388 rev
CoolBloom Hemorrhoid Ice Pack (2 Packs) - TPU Ultra-Soft Reusable Gel Pad | Fast Pain & Swelling Relief | Perineal Cold Therapy for Postpartum/Surgery (Women & Men)
Generic$20.943.6★34 rev
Perineal Cooling Pad for Postpartum Recovery Extra Durable Gel Cold Packs for Hemorrhoids & C-Section Relief 2 Reusable Ice Packs & 2 Washable Covers New Mom Gift
HI FINE CARE$9.074.4★7,332 rev
Postpartum Cold Pack Perineal Cooling Pad Pregnancy & Hemorrhoid Pain Relief Postpartum Ice Pack Pads (blue)
Ruheaou$8.174.2★209 rev
Frida Mom 2-in-1 Postpartum Pads Absorbent Perineal Ice Maxi Pads Instant Cold Therapy Packs and Maternity Pad in One
Frida Mom$14.524.6★18,926 rev
Newest
by launch datePostpartum Cold Pack Perineal Cooling Pad Pregnancy & Hemorrhoid Pain Relief Postpartum Ice Pack Pads (blue)
Ruheaou$8.17209 rev
Gentlepak Reusable Perineal Ice & Heat Paks with Washable Sleeves for Postpartum Pregnancy & Hemorrhoid Pain Relief Multi Use Kids Muscle Vaginal Discomfort (2-Pack Tube)
Gentlepack$20.821,250 rev
Reusable Perineal Ice Packs for Postpartum & Hemorrhoid Pain Relief Hot & Cold Pack for Women After Pregnancy 2 Ice Pack and 3 Cover. (Blue)
coldchill$7.77198 rev
Lansinoh Hot and Cold Postpartum Pads Reusable Perineal Ice Packs for Postpartum Recovery Labor & Delivery Essentials 2 Count
Lansinoh$16.392,681 rev
Reusable Perineal Ice Packs with Washable Sleeves for Hemorrhoids Postpartum Vaginal Pain and Groin Discomfort
PhysioNatural$23.21411 rev
Trending
90-day click momentum
CoolBloom Hemorrhoid Ice Pack (2 Packs) - TPU Ultra-Soft Reusable Gel Pad | Fast Pain & Swelling Relief | Perineal Cold Therapy for Postpartum/Surgery (Women & Men)
CoolBloom$21.094.6★
Reusable Perineal Ice Packs for Postpartum & Hemorrhoid Pain Relief Hot & Cold Pack for Women After Pregnancy 2 Ice Pack and 3 Cover. (Blue)
coldchill$7.774.3★
CoolBloom Hemorrhoid Ice Pack (2 Packs) - TPU Ultra-Soft Reusable Gel Pad | Fast Pain & Swelling Relief | Perineal Cold Therapy for Postpartum/Surgery (Women & Men)
Generic$20.943.6★
Perineal Cooling Pad for Postpartum Recovery Extra Durable Gel Cold Packs for Hemorrhoids & C-Section Relief 2 Reusable Ice Packs & 2 Washable Covers New Mom Gift
HI FINE CARE$9.074.4★
Reusable Perineal Ice Packs with Washable Sleeves for Hemorrhoids Postpartum Vaginal Pain and Groin Discomfort
PhysioNatural$23.214.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great product & came as described”
“Fit well”
“Soothing and comforting”
“Easy to use”
“Very effective”
“As advertised”
“soothing a delicate area of my body”
“Worth it”
“it helped numb the area without being to cold”
“gentle on the skin”
What buyers complain about
“Does not get as cold as expected”
“Too small”
“its very expensive”
“was uncomfortable”
“Not that cooling”
“It cracked while I was using it”
“they just don't stay cold for very long”
“They are a little bulky”
“have mixed reviews about them”
“would cause more pain”