heart gems
Skip itSoft demand (-71.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 6% kills the launch gate
Brand share
Great60%top-5 brand share — no brand owns this niche
Review moat
Good587.89avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.45–$23.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.34avg listing price — sweet spot $15–$100
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$5K$5K/yr · 60K searches
Growth
Bad-71.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
32 falling
Sellers
35
Top-5 brand share
60%
Open market
34%
- Nuenen19%
- MAIBAOTA12%
- Chuangdi12%
- Niceup9%
- MYDBUYSOME8%
- Honbay6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 37 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MAIBAOTA 45 mm Rose Quartz Crystals Mothers Day Birthday Gifts for Mom Women Large Heart Stone Healing Natural Reiki Gemstone Polished Heart Shaped Rocks Meditation
MAIBAOTA$9.614.5★1,622 rev
Nuenen 30 Pcs Heart Shape Crystals Stone Bulk 1.2 Inch Gemstone Heart Rocks Quartz Love Pocket Palm Spiritual Christmas presents for Women Mom Wedding Witchcraft Reiki Decoration
Nuenen$22.984.7★458 rev
Niceup 30pcs 3D Heart Diamond Gemstones for Easter Egg Fillers Diving Pool Toys 1.57in Small Crystal Acrylic Gems Heart Shape Gemstones for Mermaid Treasure Hunt Party Favors
Niceup$10.144.6★112 rev
Nuenen 72 Pcs Natural Heart Shaped Healing Crystal Stone Bulk 0.8 Inch Polished Crystal Chakra Worry Gemstones Love Reiki Palm Pocket Carved Mini Decor for Witchcraft Meditation Valentines Gift Women
Nuenen$23.744.5★528 rev
Honbay 10PCS 22mm x 23mm Flatback Heart Shaped Rhinestone White Faux Pearl Embellishments - Glue on
Honbay$5.954.6★44 rev
Newest
by launch date
200Pcs Colorful Heart Nail Charms Shiny Zircon Mini Hearts Nail Rhinestones Gems Flatback 3D Mixed Valentines Day Nail Art Charm Heart Charms for Nails Art Design Jewelry DIY Crafts Accessories
NEWSPIED$6.6012 rev
600Pcs Colorful Heart Nail Rhinestones Aurora Valentine Heart Nails Art Charms Mini Hearts Shiny Resin Diamonds Design Multi-Color Flatback Crystals Hearts Nails Charms for Women Manicure Nails Decor
SHUXILIN$5.52568 rev
40 Pieces Heart Charms for Nails 3D Diamond Alloy Nail Heart Nail Charms Gems Rhinestones for Nails Art Supplies Women Design Valentines Day Wedding Decor
Trinkrittey$6.2313 rev
30 Pcs Faux Pearl Button Heart Shaped Buttons White Vintage Pearl Embellishments 23mm Flatback Retro Vintage Button Sew on Buttons for DIY Crafts
InnoHHustle$8.5013 rev
Chuangdi 516 Pcs Acrylic Rhinestone Crystal Gems Rhinestone Flat Back 18mm/12mm/10mm/6mm for Valentines Day Wedding Decoration DIY Clothes Shoes Jewelry Making Crafts(Light Color Heart)
Chuangdi$8.43586 rev
Trending
90-day click momentum
Allstarco 27mm Pink CH13 Heart Acrylic Pirate Treasure Gems Plastic Jewels For Party & Games Table Scatter Vase Fillers Wedding Decor Gemstones Favors - 20 Pieces
Allstarco$9.654.6★
30 Pcs Faux Pearl Button Heart Shaped Buttons White Vintage Pearl Embellishments 23mm Flatback Retro Vintage Button Sew on Buttons for DIY Crafts
InnoHHustle$8.504.5★
200Pcs Colorful Heart Nail Charms Shiny Zircon Mini Hearts Nail Rhinestones Gems Flatback 3D Mixed Valentines Day Nail Art Charm Heart Charms for Nails Art Design Jewelry DIY Crafts Accessories
NEWSPIED$6.603.9★
MAIBAOTA 45 mm Rose Quartz Crystals Mothers Day Birthday Gifts for Mom Women Large Heart Stone Healing Natural Reiki Gemstone Polished Heart Shaped Rocks Meditation
MAIBAOTA$9.614.5★
Nuenen 30 Pcs Heart Shape Crystals Stone Bulk 1.2 Inch Gemstone Heart Rocks Quartz Love Pocket Palm Spiritual Christmas presents for Women Mom Wedding Witchcraft Reiki Decoration
Nuenen$22.984.7★
Demand
Weekly Amazon search volume, last 20 weeks — -71.4% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The colors are beautiful”
“Good Quality”
“So much fun”
“Decent price”
“as advertised”
“Makes it perfect for gift giving”
“The stickys are really strong”
“a good size”
“Easy to use”
“made really cool designs”
What buyers complain about
“These are large”
“Do not stick”
“Not enough color variation”
“Not as pictured”
“Not true stone they are resin shaped hearts”
“Cheap looking”
“Had to glue on to avoid ruining my heat press”
“Looks like plastic”
“Do n ot wash”
“also tricky to remove from the sheet at times”