heart
Skip itSoft demand (-53.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$63.79avg listing price — sweet spot $15–$100
Market size
Good$466K$466K/yr · 2.0M searches
Returns
Okay4.8%return rate — above 6% kills the launch gate
Price range
Okay$5.57–$247.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad14,416.17avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Competition
Bad97%top-5 click share — a locked-up shelf
Growth
Bad-53.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
24
Top-5 brand share
100%
Open market
0%
- MAIBAOTA54%
- Nuenen34%
- AliveCor5%
- WRNZL3%
- Swarovski3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MAIBAOTA 45 mm Rose Quartz Crystals Mothers Day Birthday Gifts for Mom Women Large Heart Stone Healing Natural Reiki Gemstone Polished Heart Shaped Rocks Meditation
MAIBAOTA$9.614.5★1,622 rev
Nuenen 30 Pcs Heart Shape Crystals Stone Bulk 1.2 Inch Gemstone Heart Rocks Quartz Love Pocket Palm Spiritual Christmas presents for Women Mom Wedding Witchcraft Reiki Decoration
Nuenen$22.984.7★458 rev
Nuenen 72 Pcs Natural Heart Shaped Healing Crystal Stone Bulk 0.8 Inch Polished Crystal Chakra Worry Gemstones Love Reiki Palm Pocket Carved Mini Decor for Witchcraft Meditation Valentines Gift Women
Nuenen$23.744.5★528 rev
KardiaMobile 1-Lead EKG Monitor Medical-Grade FDA-Cleared Personal Heart Monitor Detects Normal AFib & Arrhythmias 30 Second Results Works with Most Smartphones HSA&FSA Eligible
AliveCor$73.844.4★83,182 rev
Heart Glasses Sunglasses Pink Red Purple Hot Pink Heart Shaped Sunglasses Valentines Bachelorette Halloween Clear Plastic Rimless Fun Rave Party Favors Decorations Sun Glasses 4 Pairs Bulk Women Men
WRNZL$5.574.6★434 rev
Newest
by launch date
Swarovski Ariana Grande Heart All-Around Tennis Style Crystal Necklace in Rhodium Finish - Part of the Ariana Grande x Capsule Collection
Swarovski$247.02273 rev
Heart Glasses Sunglasses Pink Red Purple Hot Pink Heart Shaped Sunglasses Valentines Bachelorette Halloween Clear Plastic Rimless Fun Rave Party Favors Decorations Sun Glasses 4 Pairs Bulk Women Men
WRNZL$5.57434 rev
Nuenen 30 Pcs Heart Shape Crystals Stone Bulk 1.2 Inch Gemstone Heart Rocks Quartz Love Pocket Palm Spiritual Christmas presents for Women Mom Wedding Witchcraft Reiki Decoration
Nuenen$22.98458 rev
Nuenen 72 Pcs Natural Heart Shaped Healing Crystal Stone Bulk 0.8 Inch Polished Crystal Chakra Worry Gemstones Love Reiki Palm Pocket Carved Mini Decor for Witchcraft Meditation Valentines Gift Women
Nuenen$23.74528 rev
MAIBAOTA 45 mm Rose Quartz Crystals Mothers Day Birthday Gifts for Mom Women Large Heart Stone Healing Natural Reiki Gemstone Polished Heart Shaped Rocks Meditation
MAIBAOTA$9.611,622 rev
Trending
90-day click momentumSwarovski Ariana Grande Heart All-Around Tennis Style Crystal Necklace in Rhodium Finish - Part of the Ariana Grande x Capsule Collection
Swarovski$247.024.8★
KardiaMobile 1-Lead EKG Monitor Medical-Grade FDA-Cleared Personal Heart Monitor Detects Normal AFib & Arrhythmias 30 Second Results Works with Most Smartphones HSA&FSA Eligible
AliveCor$73.844.4★
MAIBAOTA 45 mm Rose Quartz Crystals Mothers Day Birthday Gifts for Mom Women Large Heart Stone Healing Natural Reiki Gemstone Polished Heart Shaped Rocks Meditation
MAIBAOTA$9.614.5★
Nuenen 30 Pcs Heart Shape Crystals Stone Bulk 1.2 Inch Gemstone Heart Rocks Quartz Love Pocket Palm Spiritual Christmas presents for Women Mom Wedding Witchcraft Reiki Decoration
Nuenen$22.984.7★
Nuenen 72 Pcs Natural Heart Shaped Healing Crystal Stone Bulk 0.8 Inch Polished Crystal Chakra Worry Gemstones Love Reiki Palm Pocket Carved Mini Decor for Witchcraft Meditation Valentines Gift Women
Nuenen$23.744.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -53.6% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 4.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“easy to operate”
“quality of product seems to be accurate in its readings”
“Works well”
“As advertised”
“Excellent Value”
“Pretty colors”
“The app that comes with it is also very user friendly”
“has perfect and clear instructions which helps with connection”
“They are the perfect size”
“Pairing with your phone is straightforward”
What buyers complain about
“Either reads unclassified or unreadable”
“A little pricey for what it is”
“Deceiving”
“Compatibility Problems”
“Difficult to use”
“No connection”
“Either reads unclassified or unreadable”
“It stopped working”
“it was not especially easy to set up with the app”
“Not as good as advertised”