healthy protein powder
Launch itA $2.5M/yr market growing +0.3% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$2.5M$2.5M/yr · 1.0M searches
Avg price
Incredible$33.41avg listing price — sweet spot $15–$100
Price range
Incredible$16.46–$61.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Review moat
Bad7,161.46avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
631
Top-5 brand share
64%
Open market
29%
- Orgain20%
- NAKED17%
- Anthony's14%
- 365 by Whole Foods Market7%
- NOW Foods7%
- Micro Ingredients7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 37 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Anthonys Premium Pea Protein 2 lb Plant Based Gluten Free Unflavored Vegan Keto Friendly Made from Peas
Anthony's$22.334.4★8,178 rev
Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 2.03 lb (Packaging May Vary)
Orgain$27.224.5★61,842 rev
NAKED Pea - 5LB 100% Pea Protein Powder from North American Farms - Unflavored Vegan Pea Protein Isolate - NSF Certified Plant Protein Powder Easy to Digest - 76 Servings
NAKED$57.624.2★10,373 rev
SOLO Organic Pea Protein Isolate Low in Sodium Canada Grown Peas 100% Vegan Non-GMO Unflavored Plant Based Protein Powder with BCAA Keto & Paleo Friendly Easy to Digest No Additives (2.7 lbs)
FOLONA$35.774.3★1,455 rev
NAKED Pea - Pea Protein Isolate - Plant Based Vegetarian & Vegan Protein. NSF Certified Easy to Digest Non-GMO No Lactose No Soy and Gluten Free - 15 Servings
NAKED$20.024.2★10,373 rev
Newest
by launch date
Nutricost Pea Protein Powder (2 LBS) Chocolate - 20g of Vegan Pea Protein Isolate GMO-Free Gluten-Free 31 Servings
Nutricost$22.0653 rev
THORNE - Plant Protein - 22 Grams of Vegan Protein Powder - Pea Rice & Chia Seed Protein with Complete Amino Acid Profile - NSF Certified for Sport - Vanilla - Gluten-Free - About 20 Servings
THORNE$47.8860 rev
Seedboy Organic Pea Protein Powder Unflavored 1 lb 20g Plant-Based Protein USA Processed & USA/Canada Grown Vegan Dairy-Free Soy-Free Gluten-Free Glyphosate-Free Unsweetened
Seedboy$29.2741 rev
Nutricost Pea Protein Powder (4 LBS) Unflavored - 20g of Vegan Pea Protein Isolate GMO-Free Gluten-Free 71 Servings
Nutricost$33.6484 rev
Transparent Labs 100% Pea Protein Powder - 28g Organic Plant Protein per Serving Clean Pea Isolate Powder USDA Organic Vegan Gluten-Free Sugar-Free Non-GMO - 30 Servings Chocolate
Transparent Labs$49.7277 rev
Trending
90-day click momentumSeedboy Organic Pea Protein Powder Unflavored 1 lb 20g Plant-Based Protein USA Processed & USA/Canada Grown Vegan Dairy-Free Soy-Free Gluten-Free Glyphosate-Free Unsweetened
Seedboy$29.274.6★
Nutricost Pea Protein Powder (2 LBS) Chocolate - 20g of Vegan Pea Protein Isolate GMO-Free Gluten-Free 31 Servings
Nutricost$22.063.9★
THORNE - Plant Protein - 22 Grams of Vegan Protein Powder - Pea Rice & Chia Seed Protein with Complete Amino Acid Profile - NSF Certified for Sport - Vanilla - Gluten-Free - About 20 Servings
THORNE$47.884.5★
365 by Whole Foods Market Organic Pea Protein 16 OZ
365 by Whole Foods Market$16.594.3★
NAKED Pea - 5LB 100% Pea Protein Powder from North American Farms - Unflavored Vegan Pea Protein Isolate - NSF Certified Plant Protein Powder Easy to Digest - 76 Servings
NAKED$57.624.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 3.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good amount of protein”
“Smooth taste”
“Great vanilla flavor”
“Amazing quality”
“its organic”
“Dissolves easily”
“Blends well”
“they are affordable”
“The ingredients are so good and healthy,”
“is just lightly sweetened”
What buyers complain about
“Gross taste”
“Horrific flavor”
“it's of NO nutritional value whatsoever”
“grainy texture”
“Too expensive”
“If excessive sweetness is an issue for you”
“Does not disolve”
“Artificial sweetner”
“Not as thick either imo”
“not as advertised”