headache medicine
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Market size
Good$583K$583K/yr · 261K searches
Avg price
Good$12.46avg listing price — sweet spot $15–$100
Price range
Okay$4.89–$18.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Review moat
Bad4,493.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
65
Top-5 brand share
100%
Open market
0%
- Excedrin79%
- GenCare9%
- Amazon Basic Care5%
- RIGHT REMEDIES4%
- TIME-CAP LABS, INC.3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Excedrin Extra Strength Pain Relief Caplets for Headache Relief Acetaminophen 250mg Aspirin 250mg Caffeine 65mg Pain Reliever 200 Count
Excedrin$18.934.8★8,774 rev
Excedrin Extra Strength Pain Relief Caplets Headache Relief 100 Count
Excedrin$12.194.8★2,771 rev
GenCare - Headache Relief Acetaminophen with Aspirin (NSAID) & Caffeine (300 Caplets) Value Pack | Head Pain Muscle Aches Back Pain & Body | Generic ExcedrEn Extra Strength
GenCare$13.884.7★7,776 rev
Excedrin Extra Strength Caplets for Headache Pain Relief Acetaminophen 250mg Aspirin 250mg Caffeine 65mg Pain Reliever 24 count
Excedrin$4.894.8★3,262 rev
Excedrin Migraine Relief Caplets to Alleviate Migraine Symptoms - 200 Count
Excedrin$18.894.9★14,121 rev
Newest
by launch date
Excedrin Rapid Relief Caplets 500mg Acetaminophen Fast Pain Relief in 15 Minutes 160 Count
Excedrin$16.13117 rev
RIGHT REMEDIES Extra Strength Headache Relief with Acetaminophen Aspirin (NSAID) & Caffeine (300 caplets) Back & Body Pain Relief Compare to the Active Ingredients in Excedrin Extra Strength
RIGHT REMEDIES$10.59249 rev
TIME-Cap Labs Extra Strength Acetaminophen 250mg with Aspirin 250mg & Caffeine 65mg Caplets - Pain Reliever/Fever Reducer for Headache Relief Muscle Aches & Body Pain (300 Count)
TIME-CAP LABS, INC.$10.131,639 rev
Amazon Basic Care Extra Strength Headache Relief Geltabs Pain Reliever for Arthritis Menstrual Pain and Cramps 80 Count
Amazon Basic Care$6.521,733 rev
GenCare - Headache Relief Acetaminophen with Aspirin (NSAID) & Caffeine (300 Caplets) Value Pack | Head Pain Muscle Aches Back Pain & Body | Generic ExcedrEn Extra Strength
GenCare$13.887,776 rev
Trending
90-day click momentumExcedrin Rapid Relief Caplets 500mg Acetaminophen Fast Pain Relief in 15 Minutes 160 Count
Excedrin$16.134.5★
TIME-Cap Labs Extra Strength Acetaminophen 250mg with Aspirin 250mg & Caffeine 65mg Caplets - Pain Reliever/Fever Reducer for Headache Relief Muscle Aches & Body Pain (300 Count)
TIME-CAP LABS, INC.$10.134.8★
RIGHT REMEDIES Extra Strength Headache Relief with Acetaminophen Aspirin (NSAID) & Caffeine (300 caplets) Back & Body Pain Relief Compare to the Active Ingredients in Excedrin Extra Strength
RIGHT REMEDIES$10.594.7★
Amazon Basic Care Extra Strength Headache Relief Geltabs Pain Reliever for Arthritis Menstrual Pain and Cramps 80 Count
Amazon Basic Care$6.524.7★
Excedrin Extra Strength Pain Relief Caplets for Headache Relief Acetaminophen 250mg Aspirin 250mg Caffeine 65mg Pain Reliever 200 Count
Excedrin$18.934.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great Value”
“Amazon delivers on this value of quality aspirin”
“Effective”
“As Described”
“The caplets are easy to take”
“Exact same ingredients as Excedrin”
“Effective”
“The caplets are easy to take”
“the bottle contains a large quantity which makes it convenient to keep on hand”
“I always keep a bottle of Excedrin on hand because it has honestly been a lifesaver when headaches hit”
What buyers complain about
“is no longer effective”
“Horrible smell”
“I had to stop taken ibuprofen”
“As soon as I feel one coming on I chew one up so that it goes through my stomach walls quickly”
“can cause stomach upset”
“Much larger than I've seen before”
“Excedrin CAUSED my migraines”
“it simply didnt provide the relief I was hoping for”
“Doesnt look right”
“Terrible Taste”