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57

happy viking protein powder

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 70Conversion 65Competition 3Returns 100Price range 95Avg price 94Brand share 0Review moat 79Quality gap 85

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Price range

Incredible$23.69–$59.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$47.44

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great413.17

avg incumbent reviews — the moat a new listing must climb

Growth

Good+52.2%

90-day search growth — must beat 0% to launch

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Market size

Good$308K

$308K/yr · 112K searches

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

3

Top-5 brand share

100%

Open market

0%

  • Happy Viking100%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$46K30%$92K45%$139K60%$185K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +52.2% search growth over the last 90 days.
10K6KPrime Day '24Spike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Jul · busiest ÷ quietest = 2.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall22%

“they do taste like they are described”

Nutritional Content16%

“This protein powder is amazing”

Flavor14%

“Great vanilla flavor and good value”

Solubility6%

“It mixes pretty well in a shaker bottle too”

Blend/Ratio4%

“They blend easily”

Quality-Overall3%

“overall good -- somewhat nutty”

Value For Money3%

“great value”

Vegan/Organic2%

“Excellent Variety of Vegan Protein Powder, Delicious Flavors and Clean Ingredients”

Sweetness2%

“It tastes good there's sugar in it”

Heart Health1%

“Raised my cholesterol levels”

What buyers complain about

Taste-Overall15%

“tastes artificial”

Nutritional Content6%

“as I tend to just graze on snacks-which isnt always the best nutritional choice”

Flavor6%

“the flavor was off”

Artificial Sweeteners5%

“Taste like fake sweetener”

Value For Money5%

“Price is high”

Sweetness4%

“Too sweet and a major coconut flavor”

Ingredients-Overall3%

“Awful New Ingredients”

Texture/Consistency-Overall3%

“Didnt like the chally texture”

Allergies3%

“Turns out, I'm allergic to several ingredients in each variety”

Thickness3%

“Not thick and like most smoothies”