hangover hat
Skip itA concentrated shelf (top 5 take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 6% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.17avg listing price — sweet spot $15–$100
Price range
Good$7.03–$27.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$88K$88K/yr · 57K searches
Review moat
Bad13,276.57avg incumbent reviews — the moat a new listing must climb
Growth
Bad-34.0%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
Bad95%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
11
Top-5 brand share
98%
Open market
0%
- CONBELLA40%
- TheraICE31%
- Qnoon22%
- Waldeal3%
- Bourid2%
- Etdewrio2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Migraine Relief Cap Soothing Headache Ice Face Mask Products Hot and Cold Therapy Migraine Headache Relief Cap for Migraine Sinus Puffy Eyes Tension Stress and Hangover(Pink)
CONBELLA$9.734.6★2,078 rev
TheraICE Migraine Relief Cap | Soothing Headache Hat Ice Pack Mask | Face Cold Compress Cooling Gel Head Wrap Products for her Sinus Tension Stress Hangover & Puffy Eyes | Great Birthday Gift for Mom
TheraICE$27.424.6★43,963 rev
Qnoon Migraine Relief Cap Headache Relief Cap Mask Products Cooling Odorless Gel Ice Head Wrap for Tension Stress Hangover & Puffy Eyes
Qnoon$16.014.6★2,736 rev
TheraICE Headache Relief Cap Migraine Ice Pack Mask Products Women Cooling Gel Hat Face Cold Compress Head Wrap for Her Stress. Great Birthday Gift for Mom Sister Grandma Girlfriend & Teacher
TheraICE$27.114.6★43,963 rev
Waldeal Mens Bachelor Boy Party Trucker Caps Adjustable Mesh Baseball Hats Black
Waldeal$13.344.2★73 rev
Newest
by launch date
Headache Relief Cap Tasteless Cooling Gel Migraine Relief Cap Mask Product Migraine Cap for Relieve Pressure Hangover Tension Eye Edema
Bourid$7.0368 rev
Etdewrio Day Drinking Hat Two Tone Embroidered Bachelorette Parties Girls Trip Hat Green/White
Etdewrio$19.5255 rev
Migraine Relief Cap Soothing Headache Ice Face Mask Products Hot and Cold Therapy Migraine Headache Relief Cap for Migraine Sinus Puffy Eyes Tension Stress and Hangover(Pink)
CONBELLA$9.732,078 rev
Qnoon Migraine Relief Cap Headache Relief Cap Mask Products Cooling Odorless Gel Ice Head Wrap for Tension Stress Hangover & Puffy Eyes
Qnoon$16.012,736 rev
TheraICE Headache Relief Cap Migraine Ice Pack Mask Products Women Cooling Gel Hat Face Cold Compress Head Wrap for Her Stress. Great Birthday Gift for Mom Sister Grandma Girlfriend & Teacher
TheraICE$27.1143,963 rev
Trending
90-day click momentumHeadache Relief Cap Tasteless Cooling Gel Migraine Relief Cap Mask Product Migraine Cap for Relieve Pressure Hangover Tension Eye Edema
Bourid$7.034.8★
Waldeal Mens Bachelor Boy Party Trucker Caps Adjustable Mesh Baseball Hats Black
Waldeal$13.344.2★
Etdewrio Day Drinking Hat Two Tone Embroidered Bachelorette Parties Girls Trip Hat Green/White
Etdewrio$19.524.7★
Migraine Relief Cap Soothing Headache Ice Face Mask Products Hot and Cold Therapy Migraine Headache Relief Cap for Migraine Sinus Puffy Eyes Tension Stress and Hangover(Pink)
CONBELLA$9.734.6★
TheraICE Migraine Relief Cap | Soothing Headache Hat Ice Pack Mask | Face Cold Compress Cooling Gel Head Wrap Products for her Sinus Tension Stress Hangover & Puffy Eyes | Great Birthday Gift for Mom
TheraICE$27.424.6★
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -34.0% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 4.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Quality is excellent and arrived quickly”
“Comfortable fit”
“this stays cold”
“isnt to tight”
“Soft and comfortable”
“Good and cold”
“It does work”
“Worth buying”
“helps me sleep at night”
“Easy to use”
What buyers complain about
“AWFUL smell”
“Doesn't stay cold”
“The mask is smaller than I expected as well”
“Not good for cool or warm”
“Not good for cool or warm”
“Deteriorated after 1 month”
“Needs to be thicker”
“It is very uncomfortable”
“Didn't work for me”
“Gets very cold”