halls soothing cough drops
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Price range
Good$4.39–$40.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.13avg listing price — sweet spot $15–$100
Market size
Okay$109K$109K/yr · 59K searches
Review moat
Bad6,562.53avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-25.7%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
620
Top-5 brand share
98%
Open market
0%
- Mucinex72%
- Vicks15%
- Chloraseptic8%
- BEUTLICH2%
- Beekeeper's Naturals2%
- Betadine2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mucinex Instasoothe Sore Throat Spray for Oral Pain Relief Throat Numbing Spray with Benzocaine & Menthol Starts to Work on Contact Cherry Flavor 3.8 Fl Oz
Mucinex$8.174.4★1,484 rev
Mucinex Instasoothe Sore Throat Relief Drops Sore Throat Lozenges Sore Throat Medicine with Hexylresorcinol Cough Drops Alternative Honey & Echinacea Flavor Medicated Numbing Throat Drops 40 ct
Mucinex$4.394.6★14,491 rev
Vicks VapoCOOL Sore Throat Spray Powerful Sore Throat Numbing Relief Soothes Throat Pain Fast-Acting with Benzocaine & Menthol - Oral Anesthetics Winterfrost Flavor 6 FL OZ
Vicks$10.524.7★873 rev
Mucinex Fast-Max Maximum Strength Cold Flu & Sore Throat Medicine for Adults Powerful Over-The-Counter Medication for Chest Congestion & Cold and Flu Symptoms Fast Dissolving Liquid Gels 16 Count
Mucinex$13.694.9★67 rev
Mucinex FastMax Cold Flu Sore Throat Relief Liquid Fluid Ounce 6 Fl Oz
Mucinex$12.404.8★596 rev
Newest
by launch dateMucinex Fast-Max Maximum Strength Cold Flu & Sore Throat Medicine for Adults Powerful Over-The-Counter Medication for Chest Congestion & Cold and Flu Symptoms Fast Dissolving Liquid Gels 16 Count
Mucinex$13.6967 rev
Mucinex Fast-Max Maximum Strength Day & Night Cold and Flu Medicine for Adults Powerful Over-the-Counter Medication for Cold & Flu Symptoms Fast Dissolving Liquid Gels 24 Count
Mucinex$17.041,479 rev
Mucinex Instasoothe Sore Throat Relief Sore Throat Lozenges Sore Throat Medicine with Hexylresorcinol Cough Drops Alternative 20 Elderberry & Wild Cherry Medicated Numbing Throat Drops
Mucinex$6.9335 rev
Mucinex InstaSoothe Sore Throat + Pain Relief Elderberry & Wild Cherry Flavor Fast Acting Powerful Oral Pain Reliever 40 Medicated Drops
Mucinex$4.6214,491 rev
Mucinex InstaSoothe Sore Throat + Cough Relief Alpine Herbs & Mint Flavor Fast Acting Cooling Comfort Powerful Sore Throat Oral Pain Reliever 40 Medicated Drops
Mucinex$4.6714,491 rev
Trending
90-day click momentumMucinex Instasoothe Sore Throat Relief Sore Throat Lozenges Sore Throat Medicine with Hexylresorcinol Cough Drops Alternative 20 Elderberry & Wild Cherry Medicated Numbing Throat Drops
Mucinex$6.934.5★
HurriCaine 20% Benzocaine Oral Pain Relief Spray Fast-Acting Topical Anesthetic for Quick Comfort Adults and Kids 2+ Wild Cherry 2 oz
BEUTLICH$40.574.7★
Mucinex Instasoothe Sore Throat Relief Drops Sore Throat Lozenges Sore Throat Medicine with Hexylresorcinol Cough Drops Alternative Honey & Echinacea Flavor Medicated Numbing Throat Drops 40 ct
Mucinex$4.394.6★
Mucinex Fast-Max Maximum Strength Cold Flu & Sore Throat Medicine for Adults Powerful Over-The-Counter Medication for Chest Congestion & Cold and Flu Symptoms Fast Dissolving Liquid Gels 16 Count
Mucinex$13.694.9★
Mucinex InstaSoothe Sore Throat + Cough Relief Alpine Herbs & Mint Flavor Fast Acting Cooling Comfort Powerful Sore Throat Oral Pain Reliever 40 Medicated Drops
Mucinex$4.674.6★
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -25.7% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great for coughs”
“It doesnt taste bad though”
“It has great reviews”
“Works Well”
“Great for colds”
“Easy and convenient”
“It has really helped boost my immunity”
“Great value”
“Sprays easily”
“As advertised”
What buyers complain about
“Weird chemical taste”
“If you have really ANY food allergies”
“Very costly”
“It doesnt work on me”
“these cough drops are numbing”
“Weird flavor IMHO”
“The container is very small”
“Couldnt even get the recommended dose down to see if it works”
“its hard to separate”
“No effect at all”