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57

griddle brush

Worth a look

Shows demand growing +151.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 26Growth 96Conversion 81Competition 22Returns 96Price range 72Avg price 83Brand share 40Review moat 61Quality gap 33

Growth

Incredible+151.1%

90-day search growth — must beat 0% to launch

Returns

Incredible0.8%

return rate — above 6% kills the launch gate

Avg price

Great$18.17

avg listing price — sweet spot $15–$100

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Price range

Good$7.37–$34.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,060.58

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$104K

$104K/yr · 68K searches

Competition

Bad73%

top-5 click share — a locked-up shelf

Competition

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 flat

Sellers

38

Top-5 brand share

81%

Open market

13%

  • AWEASROY54%
  • Mr. Bar-B-Q8%
  • KTUOPEE7%
  • BLACKSTONE6%
  • PIT BOSS6%
  • Scrub Daddy6%
  • Open — no brand owns it (4 brands, 13%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$10K20%$21K30%$31K40%$41K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +151.1% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning30%

“Cleans well”

Quality-Overall15%

“Excellent product”

Advertised Vs Actual Product11%

“As advertised”

Efficiency9%

“Griddle pad works good”

Ease Of Use7%

“Ease of use”

Value For Money7%

“Worth it”

Grilling3%

“Great grill set”

Durability2%

“it has been very durable”

Gifting Purpose2%

“Was a gift”

Strength1%

“Very sturdy”

What buyers complain about

Durability20%

“Falls apart”

Ease Of Cleaning15%

“Does not clean great”

Quality-Overall10%

“Crappy product”

Value For Money8%

“Complete and total waste of money”

Functionality-Overall7%

“Doesnt work”

Size-Overall4%

“This is really big”

Heating3%

“Worst attachment for any heating surface EVER”

Instructions/User Manual/Troubleshooting2%

“Received without instruction manual”

Advertised Vs Actual Product2%

“I didn't give 5 stars because the video as usual is a little deceptive”

Strength2%

“The head is flimsy”

Top return reasons

Value For Money28%
Size-Overall27%
Advertised Vs Actual Product8%
Durability5%
Functionality-Overall4%
Defective Material/Parts3%
Cleaning Modes3%
Ease Of Cleaning2%
Material Quality2%
Quality-Overall2%