green sponges
Launch itA $1.9M/yr market growing +13.8% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Market size
Great$1.9M$1.9M/yr · 898K searches
Avg price
Good$13.65avg listing price — sweet spot $15–$100
Price range
Good$2.48–$33.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.8%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,749.4avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
198
Top-5 brand share
88%
Open market
8%
- Scotch-Brite59%
- 3M17%
- QZATTCAEN6%
- SCRUBIT3%
- Actmuen3%
- Amazon Basics3%
- Open — no brand owns it (4 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scotch-Brite Heavy Duty Scouring Pad Dish Scrubber for Kitchen + Outdoor 8 Scrub Pads for Uncoated Pots and Pans Cast Iron Cooktops Grill Grates Oven Racks & BBQ Durable Long-Lasting
Scotch-Brite$7.504.8★11,849 rev
6 x 9 3M 07447 Scotch-Brite Maroon General Purpose Hand Pads (1-Pack of 20 Pads)
3M$27.014.9★837 rev
Scotch-Brite Heavy Duty Scrub Sponge 6 Kitchen Sponges Designed for Tough Messes in the Kitchen that Last 3X Longer* Best for Cast Iron Skillets and Outdoor Grills Flexible Durable and Strong
Scotch-Brite$5.374.8★28,144 rev
Scotch-Brite Zero Scratch Scrub Sponge 6 Kitchen Sponges for Cleaning Around the Home Bathroom & More Scratch-Free Dish Scrubber Multi-Surface Safe Best for Nonstick Pots and Pans
Scotch-Brite$5.464.8★65,804 rev
Scotch-Brite Non-Scratch Scour Pads Scouring Pads for Kitchen and Dish Cleaning 3 Pads
Scotch-Brite$2.634.7★8,983 rev
Newest
by launch date
Amazon Basics Heavy Duty Scour Pads Dish Scrubber for Kitchen + Outdoor 4 Count Pack of 1
Amazon Basics$2.50111 rev
200 Pack Green Scrubbing Pads Heavy Duty Scouring Pads Dish Scrubber Reusable for Cleaning Multipurpose Scrub Pads for Household Kitchen Dishes Pots Pans & Metal Grill- 4.3 x 2.75 x 0.3 Inches
Actmuen$21.13103 rev
SCRUBIT Scouring Pads - Heavy Duty Scrub Pads for Cleaning Dishes - Non-Scratch - Reusable - Green (50 Green)
SCRUBIT$16.71224 rev
S SATC 6 x 9 Maroon General Purpose Scuff Pads 10 Pack Automotive Pads for Scuffing Scouring Sanding Paint Primer Prep Adhesion Scratch for Automotive Restoration Handicrafts
S SATC$14.57517 rev
HOMEXCEL Heavy Duty Scouring Pad 24 Pack Green Scrubbing Pads Dish Scrubber Reusable for Cleaning Multipurpose Scrub Pads for Household Kitchen Dishes Pots Pans & Metal Grill
HOMEXCEL$7.24679 rev
Trending
90-day click momentumAmazon Basics Heavy Duty Scour Pads Dish Scrubber for Kitchen + Outdoor 4 Count Pack of 1
Amazon Basics$2.504.4★
Scotch-Brite Heavy Duty Scouring Pad Dish Scrubber for Kitchen + Outdoor 3 Scrub Pads for Uncoated Pots and Pans Cast Iron Cooktops Grill Grates Oven Racks & BBQ Durable Long-Lasting
Scotch-Brite$3.604.7★
200 Pack Green Scrubbing Pads Heavy Duty Scouring Pads Dish Scrubber Reusable for Cleaning Multipurpose Scrub Pads for Household Kitchen Dishes Pots Pans & Metal Grill- 4.3 x 2.75 x 0.3 Inches
Actmuen$21.133.5★
QZATTCAEN 6x9 Automotive Scuff Pad 8 Pack (7447&7448) - 4 Maroon(Fine) & 4 Gray(Ultra Fine) Wet/Dry Reusable Scuffing Pad for Paint Prep Sanding - Auto Body Woodworking & Handicrafts
QZATTCAEN$13.924.8★
Scouring Pads - Heavy Duty Household Cleaning Scrubber with Non-Scratch Anti-Grease Technology - Reusable Scrubbing Pads - Green 12 Pack
SCRUBIT$11.864.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.8% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Nov · busiest ÷ quietest = 16.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“cleaning is great”
“Very affordable”
“Excellent Product”
“As described”
“they last a long time making them very durable”
“Easy to handle”
“Very effective”
“No scratches”
“Really like the size”
“Theyre strong enough for pots and pans,”
What buyers complain about
“Not durable”
“the item is so low quality that it struggles to function in the purpose its meant for”
“could not clean it for the life of it”
“The material is thin not as thick as they claimed on marketing it as super duty”
“Not typical size”
“They stink”
“Leaking”
“pricey”
“the description is incorrect”
“These were wet”