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54

grass fed whey protein

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 91Growth 50Conversion 53Competition 18Returns 100Price range 95Avg price 92Brand share 0Review moat 30Quality gap 43

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Price range

Incredible$34.15–$79.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$53.91

avg listing price — sweet spot $15–$100

Market size

Great$1.8M

$1.8M/yr · 756K searches

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Growth

Good+20.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,512.75

avg incumbent reviews — the moat a new listing must climb

Competition

Bad79%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

9

Top-5 brand share

100%

Open market

0%

  • Levels Nutrition74%
  • NAKED16%
  • Transparent Labs7%
  • Carlyle2%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$267K30%$535K45%$802K60%$1.1M1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +20.1% search growth over the last 90 days.
40K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall22%

“Smooth taste”

Nutritional Content20%

“Great nutrition”

Quality-Overall11%

“Best quality for your buck”

Flavor9%

“the flavor is accurate”

Solubility4%

“Easy to mix”

Ingredients-Overall4%

“Healthy Ingredients”

Blend/Ratio3%

“blends well”

Value For Money2%

“Good Value”

Advertised Vs Actual Product1%

“Exactly as advertised”

Sweetness1%

“Allows me to sweeten the way I like”

What buyers complain about

Taste-Overall22%

“Chemical taste”

Flavor7%

“Not a strong flavor”

Value For Money6%

“Too expensive”

Solubility6%

“Wouldn't dissolve”

Sweetness4%

“I would not recommend it if you are sensitive to sweetness”

Nutritional Content4%

“I do not get enough protein in my diet”

Artificial Sweeteners3%

“artificial sweeteners”

Texture/Consistency-Overall2%

“Texture is extremely chalky”

Dilute/Watery2%

“Also, I found it to be really watery and almost bitter”

Smell2%

“Chemical smell and taste”