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glycine 3g

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Soft demand (-34.4% this quarter) — this niche doesn't clear our bar today.

Market size 35Growth 8Conversion 91Competition 27Returns 100Price range 77Avg price 86Brand share 50Review moat 50Quality gap 30

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Great10.9%

search→purchase rate — share of searches ending in a sale

Avg price

Great$19.46

avg listing price — sweet spot $15–$100

Price range

Great$9.89–$33.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,544.38

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$171K

$171K/yr · 81K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-34.4%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

31

Top-5 brand share

75%

Open market

17%

  • Pure Encapsulations26%
  • THORNE16%
  • BulkSupplements13%
  • NOW Foods11%
  • Nutricost9%
  • Life Extension8%
  • Open — no brand owns it (7 brands, 17%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$17K20%$34K30%$51K40%$69K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 53 weeks — -34.4% search growth over the last 90 days.
3K2KSpike '25Black Friday '25Holiday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 3.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Sleep Quality29%

“Helps me sleep”

Quality-Overall12%

“Quality products Good price Quick Delivery”

Value For Money5%

“Great value”

Taste-Overall5%

“no funky aftertaste”

Vitamin4%

“Good quality vitamins”

Solubility2%

“It dissolves super easily”

Sweetness2%

“Tastes slightly sweet”

Nutritional Content2%

“Best Supplement Out There”

Dosage2%

“with a good amount per capsule”

Stress/Anxiety2%

“Effective in reducing stress”

What buyers complain about

Sleep Quality19%

“Did not help with sleep”

Functionality-Overall8%

“Didn't work for me”

Dosage6%

“The dosage is not clearly listed on the sales page”

Quality-Overall6%

“Poor Quality Control”

Solubility5%

“Does not dissolve”

Taste-Overall4%

“Completely different taste”

Side Effects4%

“Now I have dizziness and vertigo”

Smell4%

“Chemical Smell”

Value For Money2%

“Too Expensive - glycine is glycine”

Stress/Anxiety2%

“My next day was wrecked with exhaustion”

Top return reasons

Sleep Quality24%
Functionality-Overall18%
Dosage12%
Hard Feel6%
Advertised Vs Actual Product6%
Muscle Pain Relief6%
Blood Sugar Level6%
Acid Regulator/Stomach Ache Relief6%
Calcium6%
Adhesion/Stickiness6%