glade solid air freshener
Worth a lookShows low returns (0.2%), but a small market ($12K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$15.35avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Price range
Great$2.77–$51.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.4%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad13,710.09avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$12K$12K/yr · 27K searches
Competition
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
9 falling
Sellers
282
Top-5 brand share
94%
Open market
4%
- Renuzit41%
- Clorox24%
- Glade18%
- Febreze7%
- GLADE4%
- Henkel2%
- Open — no brand owns it (3 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 34 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clorox Fraganzia Gel Air Freshener Cone Hawaiian Escape Scent - No-Plug Battery-Free Air Freshener for Small Rooms Closets Kitchens Bathrooms Offices and More 6 Ounce
Clorox$3.933.9★2,775 rev
Renuzit Gel Air Freshener Pure Breeze 3 Pack 4 Count 12 Total Air Fresheners
Renuzit$25.834.5★33,490 rev
Renuzit Lavender Gel Air Freshener - 7oz/3ct
Renuzit$11.874.4★527 rev
Renuzit Adjustable Air Freshener Gel After the Rain 7 Ounces (6 Count)
Renuzit$14.064.5★11,783 rev
Clorox Fraganzia Cone Gel Air Freshener Twist Open Adjustable Solid Air Deodorizer for Small Indoor Spaces Continuous Fresh Ocean Breeze Scent for Bathroom Office Closet Odor Control 6 Oz
Clorox$2.773.9★2,775 rev
Newest
by launch date
Glade Scent Flow PlugIns Air Freshener Clean Linen 1 Device + 4 Refills 2.61 fl oz
Glade$18.47304 rev
Renuzit Lovely Lavender Gel Air Freshener 7 Ounce
Renuzit$5.4223 rev
Renuzit Adjustables After the Rain 7 Ounce
Renuzit$4.0826 rev
Glade Gel Air Freshener 2 Count Refills Cashmere Woods 0.56 oz 3 Pack
Glade$11.8411 rev
Glade Gel Air Freshener 2 Count Refills Juicy Peach & Berry 0.56 oz
GLADE$13.8744 rev
Trending
90-day click momentumRenuzit Adjustables After the Rain 7 Ounce
Renuzit$4.083.9★
Glade Scent Flow PlugIns Air Freshener Clean Linen 1 Device + 4 Refills 2.61 fl oz
Glade$18.474.2★
Clorox Fraganzia Cone Gel Air Freshener Twist Open Adjustable Solid Air Deodorizer for Small Indoor Spaces Continuous Fresh Ocean Breeze Scent for Bathroom Office Closet Odor Control 6 Oz
Clorox$2.773.9★
Glade Gel Air Freshener 2 Count Refills Juicy Peach & Berry 0.56 oz
GLADE$13.874.2★
Glade PlugIns Air Freshener Warmer Scented and Essential Oils for Home and Bathroom Up to 70 Days on Low Setting 2 Count
Glade$3.574.7★
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +14.4% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh Scent”
“Very affordable”
“have no complaints”
“As advertised”
“Easy to use”
“efficient”
“Durable”
“Fresh Scent”
“Very strong”
“It fit good”
What buyers complain about
“very faint smell”
“Too much money”
“Doesnt last”
“Never worked”
“Very very weak”
“Arrived leaking- a lot”
“False advertisement”
“Impossible to Use”
“Poor quality control”
“My bathroom is fairly small”