gingerbread candle
Skip itSoft demand (-60.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Great$17.88avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.77–$28.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,269.15avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$16K$16K/yr · 68K searches
Growth
Bad-60.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
46
Top-5 brand share
68%
Open market
25%
- Colonial Candle19%
- CANDLE-LITE14%
- Yankee Candle13%
- Mrs. MEYER'S12%
- Soy and Sass11%
- Putart7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Colonial Candle Frosted Gingerbread Scented Candle Holiday Scented Candle - Made in The USA
Colonial Candle$12.024.2★93 rev
Candle-lite Holiday Scented Candles Gingerbread Latte Fragrance 14 oz 3-Wick Jar Candle Proudly Poured in USA Christmas Home Decor Candle 40 Hours of Burn Time Holiday Gift for Men and Women
CANDLE-LITE$15.774.7★35 rev
Mrs Meyers Gingerbread Soy Tin Candle 2.9 OZ
Mrs. MEYER'S$7.774.5★27 rev
Gingerbread Candle Christmas Candles Scented Gingerbread Cookies Soy Candle w/Gingerbread Cinnamon & Vanilla - Infused with Essential Oils I 9oz 50Hr Made in USA
Soy and Sass$20.694.4★6 rev
Yankee Candle Kitchen Spice Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$15.984.6★1,049 rev
Newest
by launch date
Putart Gingerbread Spice Candles for Home Scented Natural Soy Wax Aromatherapy Non Toxic Christmas Candle with Long Lasting Burn Xmas Jar Candle Gifts for House Fragrance Decoration (9oz)
Putart$18.532 rev
Colonial Candle Frosted Gingerbread Scented Candle Holiday Scented Candle - Made in The USA
Colonial Candle$12.0293 rev
Colonial Candle Iced Gingerbread Scented Jar Candle Pop of Color Collection 3 Wick 14.5 oz - Up to 60 Hours Burn
Colonial Candle$15.824 rev
Yankee Candle Kitchen Spice Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$15.981,049 rev
Yankee Candle Christmas Cookie Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$15.311,218 rev
Trending
90-day click momentum
WoodWick Caf Sweets Trilogy Holiday Candle Gifts for Women and Men 9.7 oz Medium Hourglass Trilogy Candle with Crackling Wick
WoodWick$16.264.6★
Putart Gingerbread Spice Candles for Home Scented Natural Soy Wax Aromatherapy Non Toxic Christmas Candle with Long Lasting Burn Xmas Jar Candle Gifts for House Fragrance Decoration (9oz)
Putart$18.534.5★
Bath & Body Works White Barn 3-Wick Candle w/Essential Oils - 14.5 oz - 2021 Christmas Scents! (Spiced Gingerbread)
Bath & Body Works$23.974.4★
Gingerbread Pantry Jar Soy Candle
Swan Creek Candle$28.474.6★
Gingerbread Candle Christmas Candles Scented Gingerbread Cookies Soy Candle w/Gingerbread Cinnamon & Vanilla - Infused with Essential Oils I 9oz 50Hr Made in USA
Soy and Sass$20.694.4★
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -60.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 38.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome scent”
“Great Candles”
“Good deal”
“Great candle”
“Long lasting”
“It was a great Christmas gift”
“I love the crackling noise that they make”
“the size is perfect for anywhere that you want to put it”
“color of this candle is just heavenly”
“Strong enough to smell”
What buyers complain about
“Its scent is barely discernible”
“These are overpriced”
“This candle is lower quality than no-name candles I've purchased for far less money”
“The candle was large as expected”
“thin glass”
“burns weird”
“I don't think that it lasted that long”
“Not strong”
“Not gift worthy”