ghost roasting marshmallows night light
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Review moat
Great131.67avg incumbent reviews — the moat a new listing must climb
Growth
Great+91.4%90-day search growth — must beat 0% to launch
Avg price
Good$14.69avg listing price — sweet spot $15–$100
Price range
Good$10.33–$21.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.9%return rate — above 6% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$0$0/yr · 681 searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
5
Top-5 brand share
100%
Open market
0%
- MXXT37%
- TBGENIUS34%
- Generic29%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MXXT Ghost Campfire Night Light Plug-in Wall Flickering Flame Nightlight Halloween 3D Cute Spooky Marshmallow Ghost Decoration for Bedroom Spooky Season Home Halloween Decor for Kids Adults
MXXT$10.334.8★29 rev
TBGENIUS Ghost Campfire Flickering Night Light 3D Small Electric Faux Campfire Night Light Ghosts Campfire Flicker Flame Nightlight 5in LED Campfire Night Lights Funny Halloween Decor
TBGENIUS$12.584.3★122 rev
Ghost Campfire Nightlight Ghost Flickering Night Light Campfire Flame Halloween Nightlight
Generic$21.154.6★244 rev
Newest
by launch dateMXXT Ghost Campfire Night Light Plug-in Wall Flickering Flame Nightlight Halloween 3D Cute Spooky Marshmallow Ghost Decoration for Bedroom Spooky Season Home Halloween Decor for Kids Adults
MXXT$10.3329 rev
Ghost Campfire Nightlight Ghost Flickering Night Light Campfire Flame Halloween Nightlight
Generic$21.15244 rev
TBGENIUS Ghost Campfire Flickering Night Light 3D Small Electric Faux Campfire Night Light Ghosts Campfire Flicker Flame Nightlight 5in LED Campfire Night Lights Funny Halloween Decor
TBGENIUS$12.58122 rev
Trending
90-day click momentumMXXT Ghost Campfire Night Light Plug-in Wall Flickering Flame Nightlight Halloween 3D Cute Spooky Marshmallow Ghost Decoration for Bedroom Spooky Season Home Halloween Decor for Kids Adults
MXXT$10.334.8★
TBGENIUS Ghost Campfire Flickering Night Light 3D Small Electric Faux Campfire Night Light Ghosts Campfire Flicker Flame Nightlight 5in LED Campfire Night Lights Funny Halloween Decor
TBGENIUS$12.584.3★
Ghost Campfire Nightlight Ghost Flickering Night Light Campfire Flame Halloween Nightlight
Generic$21.154.6★
Demand & seasonality
Weekly Amazon search volume, last 66 weeks — +91.4% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 97.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cute night light”
“Perfect for nightlight”
“Its safe with the LED light”
“As expected”
What buyers complain about
“the larger tab was on the wrong side”
“It is a bit heavy”